Shoprite gets nostalgic with new ad
Shoprite has launched a new corporate TV advertisement proclaiming: "40 years ago, when we
said lower prices for the first time, we didn’t just write a headline, we made a promise.'...
Velocity and Joe Public take home a Lion
Velocity Films director Greg Gray and agency Joe Public were awarded a Bronze Lion for their Dialdirect commercial "The Notebook’...
MTV opens up brand to audience and artists in network rebrand
MTV International has announced that from 25 June, the youth brand will evolve from "I want my MTV’ to "I am my MTV'...
Experts speak on using social media to promote promos
Alkemy X’s creative director, Bex Schwartz, recently hosted a panel entitled "Promoting Promos’ at Promax/BDA 2015...
Matthys Boshoff
A farm boy at heart, a lover of mathematics and adventure, director Matthys Boshoff gives us an
inside look into what inspires him as a storyteller...
Fresh Eye Films to represent Goodcop
Production house Fresh Eye Films has taken over the exclusive representation for Goodcop...
New Discovery Insure TVC celebrates South Africans’ love for their cars
The new +27 Advertising commercial for Discovery Insure tells the story of South Africans’ bizarre love for their cars...
WorldRemit celebrates migrant heroes in new ad campaign
Migrant workers take centre stage in a new ad campaign by online money transfer service WorldRemit...
Digital won’t kill the radio star
Thirty million people in South Africa spend an average of three hours a day tuned into radio, and
its relatively quick production process means that it’s the ideal tactical arrow in a marketer’s
quiver...
Cutting through TV ADHD
How I watch TV nowadays, or perhaps, don’t watch TV nowadays, is a reflection of a greater
human phenomenon that is obsessed with multi-screen-tasking...
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