Brand spend on advertising and sponsorships last year totalled to a hefty R45-billion investment into the South African market
2018 will see more immersion by marketers in the virtual world.
In his last global trends presentation for 2017, entitled Zeitgeist 2018 - From Woke to Wide Awake, trend analyst and guru, Dion Chang, looked at the mood of 2018 where business and culture intersects.
Ad Age is calling all young creatives to design the cover of their Cannes Lions issue
Working professionally behind the camera since the age of 16 means that 26-year-old Dan Mace has over 100 music videos, documentaries and short films...
Short form digital video has now become the primary source of news for younger audiences
Born Today was filmed, finished and flighted on 8 June, in the space of 12 hours
Toyota South Africa is running its Fortuner 4x4 Challenge this Spring with a 3-month 360° campaign
Ryan Williams, the current CEO of Primedia Unlimited, has been appointed CEO of Ster-Kinekor Theatres
In an effort to elevate the current conversation around gender stereotypes in advertising, a session titled Unstereotype, helmed by Debra Mallowah, kick-started the 2017...