It’s time to register for Cannes Young Lions

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Registration is now open for this year’s Young Lions Film competition, part of the annual Cannes Lions International Festival of Creativity.

Once again, Ster-Kinekor Sales is the official representative in South Africa for the Cannes Lions International Festival of Creativity, which takes place from 22 to 26 June 2020. They are also sponsoring the local leg of the Film category of the Young Lions competition. As such, they are calling for registrations from teams comprising two young professionals or freelancers (an art director and a copywriter, both aged 30 or younger and born on or after 22 June 1989), who currently work as art directors, producers, filmmakers and creatives.

Here’s how it works:

Teams must register for the South African competition between by Thursday, 27 February 2020. (Send your registration to younglions@sterkinekor.com). A brief will be published on Friday, 28 February 2020 from 12h00. Once the brief goes live, your team will have just 48 hours to film, edit and deliver a 60-second commercial on the topic provided. All creative must be submitted by Monday, 2 March 2020 before 12h00 – after that, it’s up to the panel of judges…

The lucky and no doubt super-talented winners will be announced on Thursday, 13 March 2020. If your team is the one that makes the cut, the two of you will go on to represent South Africa in France at the 66th Cannes Lions Festival of Creativity. There you will compete against other winning teams from around the world for the ultimate prestige of being crowned this year’s Young Lions!

The Young Lions competition puts a spotlight on some of the world’s best young creative talent.

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Ster-Kinekor Press
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Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 55 commercial cinema complexes in South Africa, with seven international sites based in Namibia, Zambia and Zimbabwe. The cinema chain’s sites house more than 424 large-scale screens, over 60 994 seats and the largest 3D footprint featuring more than 154 state-of-the-art 3D screens across the country (Commercial, 3D, IMAX and Cine Prestige) with 137 in South Africa. In Africa, the company operates in 5 cinema complexes with 26 screens and 3607 seats. As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, one of the world’s largest dedicated art-house multiplex circuits, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa. It boasts the only cinema on the continent that is fitted with the advanced Dolby Atmos sound system (at Gateway in Durban); and has headed the return of the IMAX® Experience, with the opening of seven IMAX® Theatres across the country. As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems. The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half price tickets on Tuesdays. Combined with industry leading loyalty programmes from Edgars Club, Discovery Vitality and Standard Bank, these give Ster-Kinekor a strong consumer value proposition and competitive advantage. As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen.

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