Velocity and Joe Public take home a Lion


Velocity Films director Greg Gray and agency Joe Public were awarded a Bronze Lion for their Dialdirect commercial “The Notebook’ this Saturday, 27 June. The ceremony took place during the final evening of the Cannes Lions International Festival of Creativity, with only two South African agencies being awarded in the film category.

“Greg Gray has a solid reputation for creating emotionally engaging, touching and beautifully crafted commercials. It was a very rewarding and an exciting experience to work with such a passionate and accomplished director and production house,” says Pepe Marais, chief creative officer at Joe Public.

The commercial drives home the human truth that time is a crucial commodity, told through a moving story that we can all associate with.

Watch Dialdirect ‘The Notebook’.

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Chanelle Ellaya is the editor of Screen Africa. She completed her BA Journalism degree at the University of Johannesburg in 2011. While writing is her passion, she has a keen interest in the media in various capacities. Chanelle is an avid social media networker and a firm believer in the power of social and online networking. Between writing and tweeting, she finds time to feed her love for live music.


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