The Promax awards represent excellence in the global media
and marketing space, and are regarded as the most prestigious awards for
creative endeavour in the field. On 7 November, leading South African and
African creatives working in on-air marketing, branding and the design of video
content will come together under one roof for the 2019 edition of the Promax Africa
conference and awards. Award-winners will be announced at the close of the
annual conference, which will take place at The Maslow Hotel in Sandton, Johannesburg
on the same day.
Delivering on its promise to inspire and challenge creatives
year after year, the Promax Africa conference programme will once again present
informative, original and alternative sessions helmed by leading players in the
global media industry.
“It’s become everyday speak. Change, morph, reposition,
rebrand, relaunch, reinvent. The eternal brand story! But how do you do it, and
do it well? How do you make sure that it’s relevant for your entire audience?
The answers are in the Promax Africa 2019 Re.Invent line-up. In one exciting
day you can find inspiring perspectives on our industry with lightning-bolt
sessions to spark ideas, solutions and of course, all possible ways to
Re.Invent,” said Promax Africa chairman, Elouise Kelly in her 2019 letter.
“Each session, from the Keynote address, to the multiple
discussion forums, are designed to provoke, challenge, teach and invigorate.
Join some of the most creative thinkers, from different corners of the world
and harness their insights to chart a future focused, trailblazing reinvention
journey. It’s, quite frankly, unmissable!”
Promax Africa 2019
Raised on cartoons, video games and movies, Michael Morgan
became a professional Animator in 2000, working in Video Games, Television/
Commercials and VFX Films.
Morgan will present a session titled Animate Your World, where he’ll discuss his journey in the world of
Animation and Visual Storytelling.
With a background in TV promotions, branding and marketing,
Tim Hughes is global expert in creative brand strategy and founder of The Brief
Doctor. Hughes previously ran strategy for Discovery UK’s in-house creative
agency and is a lifetime achievement award-winner and former chairman of Promax
In his session, The
Brief Doctor: Your Prescription for Better Creative, Hughes will teach delegates
how to jump-start their briefs and resuscitate collaboration in order to
deliver Promax Gold-winning creative.
Lee Hunt is founder of Lee Hunt LLC, a New York-based
consultancy focusing on brand strategy, on-air architecture, competitive
analysis and personnel training for television networks and media companies
around the world. A strategist, trainer, and industry thought leader, Hunt’s
success in launching and positioning channel brands, in addition to his
pioneering work in audience management have set many of the standards for our
Hunt will present two sessions at this year’s Promax Africa
conference: the first, titled New Best
Practices 2019, is his annual Promax keynote in which he explores the best
practices that are disrupting and transforming our industry. This year Hunt
takes a deep dive into the opportunities for competing with and against both
linear and streaming services.
Hunt’s second session, New
Ad Sales Initiatives 2019, will look at the strategies, tactics, creative
and most importantly, the success or failure of 6-second commercials, 30-second
pods, LCI (Limited Commercial Interruption), JAZ (Just the A and Z), 2 x 20 (2
minutes of commercials/hour by 2020), Prime Pods with AI, Prediction Pods,
Future Now, Absolute As, Shoppable Ads, Non-stop programming, and brand
Gavin Strange is a Director and Designer for UK creative
studio Aardman Animations by day and by night he indulges in all manner of
passion projects under the alias of JamFactory – from filmmaking to illustration,
toy design to photography.
Strange’s accomplishments include author of motivational
book Do Fly and co-founder of the
contemporary design store ‘STRANGE’ with his wife.
In his talk, Graft,
Craft and being Daft, Strange will share his stories and methods behind
getting the most out of your time, conveyed via the medium of bright colours
and animated GIFs. His presentation will focus on finding the energy and making
the time to create things that matter.
With more than a decade’s worth of experience on the
frontlines of African entertainment content and creative production,
SAFTA-winning creative Tebogo “Lepito33” Mogola is the former Senior Creative
Manager for Viacom Africa and Co-Director of Sneaker Exchange.
In his session titled World
Gold, Mogola – who is currently a partner at Don’t Look Down Productions –
will showcase creative genius, inspirational thinking and straight-up insanity
that should supercharge your work for the next 12 months.
Emile Rademeyer is Creative Director and Digital Placemaking
Strategist at VANDAL in Sydney, Australia. Under Rademeyer’s direction, VANDAL
combines the physical and digital worlds to enhance human experience and bridge
the gap between art, advertising, digital media, content and culture. He
further oversees executive curation of the VANDAL Art Gallery in Redfern,
Rademeyer’s session, Augmented
Reality is the Future of Advertising, will explore the idea that the future
of advertising, art, entertainment, content and culture is in augmented
reality. Showcasing impressive examples and case studies, the session will
demonstrate how augmented reality alters human behaviour and will shape the
future as never seen before.
Currently the marketing head of department for local
interest channels: Mzansi Magic, 1Magic, Mzansi Wethu and Channel-O, at M-Net
South Africa, Nokulunga Ncube sets the portfolio brand strategy, drives viewer
acquisition, retention and key partnerships for the channels.
Having previously worked at Ogilvy, JWT and Lowe Bull, Ncube
began her career in advertising where she cut her teeth as a brand and
communication strategist. She then moved on to brand management within the FMCG
sector, working at Tiger Brands and Brasil Foods.
Ncube will speak as part of a panel discussion titled The State of our Art. The panel will
feature five inspiring women who will offer their differing views on what is
happening in the local and global market-place, and how this is driving each of
them to find new answers to old questions.
Between them, they offer views from international channel
marketing and on-air, local channel and local content marketing as well as Pay
TV platform and content discovery marketing perspectives; on how their unique
points of view and skill-sets are rising to the challenge of the ever-evolving
industry and viewer landscape.
Pippa Tshabalala is the On Air Manager for Viacom
International Media Networks Africa, where she oversees the On Air team,
producing promos and graphics for all the African brands. Tshabalala has a
diverse background in television, animation, video games and academics, having
worked as a lecturer, television presenter, magazine editor and a content and
promo producer. Her accolades include speaking at TEDxSoweto, being named as
one of Mail & Guardian’s Top 200
Young South Africans and being listed on BrandSA’s 40 under 40.
Tshabalala will speak as part of The State of Our Art panel discussion.
Samira Gerin-Singh is the Media Networks Marketing Manager for The Walt Disney Company Africa. Previously she worked as Head of the On Air and Creative Services department for FOX Networks Group Africa, responsible for National Geographic, National Geographic Wild, FOX, FOXlife and FOX Sports brands on the continent. She is a local and international award-winning creative, with over 14 years of experience working both in creative agencies and broadcast networks as a promo producer and later creative director.
Gerin-Singh has spoken at the Promax conference in New York
in 2018, as well as at the Promax Africa conference in 2017 and 2018. This year
she will present as part of The State of
Our Art panel discussion.
As Content Discovery Manager at DStv, Bron Schultz works
within the newly formed Content Discovery team defining and delivering new ways
to guide customers to the content they prefer by personalising customer
journeys across all available platforms. Previously, Schultz has worked as an
Executive Creative Director, winning awards both locally and internationally
and leading multi-award-winning teams to stretch their imaginations and
problem-solving abilities to deliver ground-breaking campaigns.
At the Promax Africa 2019 conference, Schultz will speak on The State of Our Art panel.