The Promax awards represent excellence in the global media and marketing space, and are regarded as the most prestigious awards for creative endeavour in the field. On 7 November, leading South African and African creatives working in on-air marketing, branding and the design of video content will come together under one roof for the 2019 edition of the Promax Africa conference and awards. Award-winners will be announced at the close of the annual conference, which will take place at The Maslow Hotel in Sandton, Johannesburg on the same day.
Delivering on its promise to inspire and challenge creatives year after year, the Promax Africa conference programme will once again present informative, original and alternative sessions helmed by leading players in the global media industry.
“It’s become everyday speak. Change, morph, reposition, rebrand, relaunch, reinvent. The eternal brand story! But how do you do it, and do it well? How do you make sure that it’s relevant for your entire audience? The answers are in the Promax Africa 2019 Re.Invent line-up. In one exciting day you can find inspiring perspectives on our industry with lightning-bolt sessions to spark ideas, solutions and of course, all possible ways to Re.Invent,” said Promax Africa chairman, Elouise Kelly in her 2019 letter.
“Each session, from the Keynote address, to the multiple discussion forums, are designed to provoke, challenge, teach and invigorate. Join some of the most creative thinkers, from different corners of the world and harness their insights to chart a future focused, trailblazing reinvention journey. It’s, quite frankly, unmissable!”
Promax Africa 2019 speakers include:
Raised on cartoons, video games and movies, Michael Morgan became a professional Animator in 2000, working in Video Games, Television/ Commercials and VFX Films.
Morgan will present a session titled Animate Your World, where he’ll discuss his journey in the world of Animation and Visual Storytelling.
With a background in TV promotions, branding and marketing, Tim Hughes is global expert in creative brand strategy and founder of The Brief Doctor. Hughes previously ran strategy for Discovery UK’s in-house creative agency and is a lifetime achievement award-winner and former chairman of Promax UK.
In his session, The Brief Doctor: Your Prescription for Better Creative, Hughes will teach delegates how to jump-start their briefs and resuscitate collaboration in order to deliver Promax Gold-winning creative.
Lee Hunt is founder of Lee Hunt LLC, a New York-based consultancy focusing on brand strategy, on-air architecture, competitive analysis and personnel training for television networks and media companies around the world. A strategist, trainer, and industry thought leader, Hunt’s success in launching and positioning channel brands, in addition to his pioneering work in audience management have set many of the standards for our industry.
Hunt will present two sessions at this year’s Promax Africa conference: the first, titled New Best Practices 2019, is his annual Promax keynote in which he explores the best practices that are disrupting and transforming our industry. This year Hunt takes a deep dive into the opportunities for competing with and against both linear and streaming services.
Hunt’s second session, New Ad Sales Initiatives 2019, will look at the strategies, tactics, creative and most importantly, the success or failure of 6-second commercials, 30-second pods, LCI (Limited Commercial Interruption), JAZ (Just the A and Z), 2 x 20 (2 minutes of commercials/hour by 2020), Prime Pods with AI, Prediction Pods, Future Now, Absolute As, Shoppable Ads, Non-stop programming, and brand integrations.
Gavin Strange is a Director and Designer for UK creative studio Aardman Animations by day and by night he indulges in all manner of passion projects under the alias of JamFactory – from filmmaking to illustration, toy design to photography.
Strange’s accomplishments include author of motivational book Do Fly and co-founder of the contemporary design store ‘STRANGE’ with his wife.
In his talk, Graft, Craft and being Daft, Strange will share his stories and methods behind getting the most out of your time, conveyed via the medium of bright colours and animated GIFs. His presentation will focus on finding the energy and making the time to create things that matter.
Tebogo “Lepito33” Mogola
With more than a decade’s worth of experience on the frontlines of African entertainment content and creative production, SAFTA-winning creative Tebogo “Lepito33” Mogola is the former Senior Creative Manager for Viacom Africa and Co-Director of Sneaker Exchange.
In his session titled World Gold, Mogola – who is currently a partner at Don’t Look Down Productions – will showcase creative genius, inspirational thinking and straight-up insanity that should supercharge your work for the next 12 months.
Emile Rademeyer is Creative Director and Digital Placemaking Strategist at VANDAL in Sydney, Australia. Under Rademeyer’s direction, VANDAL combines the physical and digital worlds to enhance human experience and bridge the gap between art, advertising, digital media, content and culture. He further oversees executive curation of the VANDAL Art Gallery in Redfern, Sydney.
Rademeyer’s session, Augmented Reality is the Future of Advertising, will explore the idea that the future of advertising, art, entertainment, content and culture is in augmented reality. Showcasing impressive examples and case studies, the session will demonstrate how augmented reality alters human behaviour and will shape the future as never seen before.
Currently the marketing head of department for local interest channels: Mzansi Magic, 1Magic, Mzansi Wethu and Channel-O, at M-Net South Africa, Nokulunga Ncube sets the portfolio brand strategy, drives viewer acquisition, retention and key partnerships for the channels.
Having previously worked at Ogilvy, JWT and Lowe Bull, Ncube began her career in advertising where she cut her teeth as a brand and communication strategist. She then moved on to brand management within the FMCG sector, working at Tiger Brands and Brasil Foods.
Ncube will speak as part of a panel discussion titled The State of our Art. The panel will feature five inspiring women who will offer their differing views on what is happening in the local and global market-place, and how this is driving each of them to find new answers to old questions.
Between them, they offer views from international channel marketing and on-air, local channel and local content marketing as well as Pay TV platform and content discovery marketing perspectives; on how their unique points of view and skill-sets are rising to the challenge of the ever-evolving industry and viewer landscape.
Pippa Tshabalala is the On Air Manager for Viacom International Media Networks Africa, where she oversees the On Air team, producing promos and graphics for all the African brands. Tshabalala has a diverse background in television, animation, video games and academics, having worked as a lecturer, television presenter, magazine editor and a content and promo producer. Her accolades include speaking at TEDxSoweto, being named as one of Mail & Guardian’s Top 200 Young South Africans and being listed on BrandSA’s 40 under 40.
Tshabalala will speak as part of The State of Our Art panel discussion.
Samira Gerin-Singh is the Media Networks Marketing Manager for The Walt Disney Company Africa. Previously she worked as Head of the On Air and Creative Services department for FOX Networks Group Africa, responsible for National Geographic, National Geographic Wild, FOX, FOXlife and FOX Sports brands on the continent. She is a local and international award-winning creative, with over 14 years of experience working both in creative agencies and broadcast networks as a promo producer and later creative director.
Gerin-Singh has spoken at the Promax conference in New York in 2018, as well as at the Promax Africa conference in 2017 and 2018. This year she will present as part of The State of Our Art panel discussion.
As Content Discovery Manager at DStv, Bron Schultz works within the newly formed Content Discovery team defining and delivering new ways to guide customers to the content they prefer by personalising customer journeys across all available platforms. Previously, Schultz has worked as an Executive Creative Director, winning awards both locally and internationally and leading multi-award-winning teams to stretch their imaginations and problem-solving abilities to deliver ground-breaking campaigns.
At the Promax Africa 2019 conference, Schultz will speak on The State of Our Art panel.