eSports Marketing is massive in SA but where are the advertisers?
Globally, the video gaming industry is seven times the size of the music business and three times the size of Hollywood. In...
Publicis appoints pioneer Odette van der Haar as MD
Industry heavyweight Odette van der Haar recently joined Publicis Africa as MD, strengthening the management team and building on the group’s recent...
Behind the scenes of FCB’s new Coke Phonetic Can campaign
FCB Joburg won the Coca-Cola South Africa account in 2011, and kick-started their partnership with the soft drink by printing South African names on cans in the global Share a Coke campaign
In conversation with award-winning director Nare Mokgoto
Screen Africa spoke to visual artist and director Nare Mokgotho
Nite Jogger campaign from adidas celebrates the creative awakening of the night
adidas recently launched a new, reflective training shoe collection for the “night time creator.” The trendy sneaker, aptly called Nite Jogger, is inspired by a 1970s shoe of the same name
Loeries 2019 awards the best in creativity across Africa and the Middle East
On Friday, 23 and Saturday, 24 August, the best of advertising and design was awarded at the 41st Loeries Awards, with both evenings hosted by Donovan Goliath
Director Kyle Lewis creates a powerful manifesto for EWI
Egg Films’ Kyle Lewis was briefed by Hamburg-based agency, Jung von Matt, and Berlin-based production house, Tony Petersen Films, to direct a viral spot for German energy provider, EWI
Demand for media tech will drive advertising investment across Africa
The demand for media investment on the continent is being driven by an empowered media consumer demanding access to communication, social media, entertainment content, streaming services and mobile commerce
Learn from the masters at Loeries Creative Week
Loeries Masterclasses take place on 22 August 2019, with morning sessions from 10am to 1pm and afternoon sessions from 2pm to 5pm
BBC StoryWorks develops uplifting pan-African campaign for Emirates
With the aim to showcase Africa as a vibrant, revitalised continent where talent and creativity thrive, the campaign unfolds as a series of commercials or short films that present the inspirational stories behind each creative
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