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Since 1978, the Loeries have become recognised as the most prestigious award in our region and have expanded to encompass all areas of brand communication including television, radio and print, communication design, direct marketing, PR Communication, non-broadcast video, live events, sponsorship, digital communication and integrated campaigns.

Andrew Human to leave the Loeries

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CEO of the Loeries, Andrew Human, will be leaving the organisation after 15 years at the helm, during which time the Loeries was transformed into a globally recognised festival and the highest accolade for the advertising and brand communication industry across Africa and the Middle East.

“I have decided it’s time to move on to a new challenge and I will be leaving the Loeries at the end of March 2020,” says Human. “Until then, I will be closely involved in the process of leading the Loeries into the new season.”

An engineer by training, Human, who believes that “if you’re afraid to offend anyone you’re taking the well-worn road of mediocrity,” previously worked as a scientist and was a trailblazer of digital media before joining the Loeries. “It’s been a wonderful experience and journey, and the Loeries has grown from a small office and award show in those first days to an association that is now recognised internationally.”

Chairman of the Loeries and Executive Creative Director at Ogilvy Cape Town, Tseliso Rangaka believes that Human’s contribution to the growth and international recognition of the Loeries has been enormous, “Andrew has over the years worked tirelessly to make the Loeries a world class stage for our creative industry to shine. His firm and fair stewardship of this organization will be greatly missed. I look forward to working with Andrew in the coming months to find a worthy candidate that will help take the Loeries to even higher acclaim. I wish him well and extend the gratitude of everyone who has had the pleasure of serving with him.”

As part of the transition, the Loeries Board has promoted Suzie Bowling to the position of Chief Operating Officer. “Suzie has been with the Loeries for many years and I’m very confident in her ability to continue the journey of this amazing bird,” says Human.

During Human’s tenure, he was voted 2007 Advertising Industry Person of the Year by ‘The Annual’ and 2008 AdReview Advertising Person of the Year in South Africa. He has judged the Epica Awards in Paris, the Gecko Advertising Awards in Namibia, the Footprint Marketing Awards, the AdReview awards, and chaired the Business and Arts South Africa panel for several years. He was also the editor of Migrate magazine. Under his leadership, the Loeries now administers the Pendoring Awards, Creative Circle South Africa, Bookmarks Awards, AMASA Awards, and the Kenyan national advertising awards.

In 2008, Human introduced the CreativeFuture Scholarship, to encourage and enable creativity at grassroots levels, by assisting talented learners from disadvantaged backgrounds. “This is an incredible opportunity for youngsters and it covers just about everything a learner requires: fees, study materials, accommodation and living expenses. Plus, it offers mentorship, internship and, ultimately, employment,” say Human. “Without a doubt, this is the part of the Loeries that I’m most proud of, and I feel like all these students who have passed through our programme are part of our family”

“I cannot emphasise enough how important the input, experience and guidance of the Loeries Board and Committee have been. We have also enjoyed the incredible support of the industry, wonderful partners and an amazing Loeries team. Without them it would have been impossible to reach the goals we did over this 15-year period. I am grateful to each one of them.”

The Loeries will release its Official Rankings in October. Loeries Creative Week took place from 19 to 25 August in Durban.

Loeries 2019 awards the best in creativity across Africa and the Middle East

On Friday, 23 and Saturday, 24 August, the best of advertising and design was awarded at the 41st Loeries Awards, with both evenings hosted by Donovan Goliath. On the first evening, Student, Out of Home, Print, Shared Value, Digital and Design categories were awarded. The second evening, hosted by DStv, included awards for Effective Creativity, Media Innovation, PR and Media Communication, Live, Service Design, Radio & Audio, Film and Integrated Campaigns.

Special awards included the Marketing Leadership and Innovation and Brand South Africa Young Creatives Awards on Friday night and the Hall of Fame induction on Saturday night.

296 Loeries were awarded across 14 categories including 5 Grands Prix, 32 Golds, 72 Silvers, 116 Bronzes, 18 Craft Golds and 53 Craft Certificates.

Around 2,500 entries were received, with 16% of entries from outside South Africa. A total of 646 brands were represented by 281 agencies from 15 countries across Africa and the Middle East. The awards were judged by over 140 regional and international industry leaders in their fields including international Jury Presidents Nedal Ahmed, Tara McKenty, Ralf Heuel and Katja Thielen.

The 5 Grands Prix were awarded to:

  • In the Design category, the architecture project ‘Kleine Rijke’ by David Krynauw, South Africa
  • In Typography Design, Theatre Hours’ ‘Acting Identity’ by TBWA\Istanbul
  • In the Film category, TV & Cinema Commercials, Nando’s ‘Afro-tising’ by M&C Saatchi Abel, South Africa
  • In Internet & Mobile Audio Commercials, City Lodge Hotel Groups’ ‘The Real Cost’ by TBWA\Hunt Lascaris Johannesburg, South Africa
  • In Live Activations, Philips & The Nelson Mandela Foundation’s ‘Mandela Centenary’ by Ogilvy Johannesburg, South Africa

“The media landscape has changed, the way we view, what we view and how we access content is also constantly evolving. It’s important that the advertising industry evolves at the same pace. We are invested in the Loeries because of this,” says Fahmeeda Cassim Surtee, CEO of DStv Media Sales.

“We want to help support and grow an industry where creativity is nurtured, where good work is recognised, where talent is rewarded and where innovative ideas are amplified.”

The Marketing Leadership & Innovation Award was presented to Andrea Quaye, Vice President Marketing at Anheuser-Busch InBev. “Two years ago, in the middle of the SABMiller and ABInBev combination, I set the challenge to our marketing team and agency partners to deliver socially relevant and creative work that would make our brands famous and most loved by consumers. Winning the 2019 Marketing Leadership and Innovation Award is recognition for an amazing group of marketing professionals at ABInBev Africa and our talented creative partners,” says a delighted Quaye.

Alistair King, Chief Creative Officer of the King James Group, was inducted into the Loeries Hall of Fame, an accolade that recognises individuals who have helped build the advertising industry into what it is today. “It is worth noting that he is the first founder and head of an agency that remains 100 percent independent to be honoured in this way by the Loeries,” says Loeries CEO, Andrew Human.

“It’s a real privilege to be inducted into the Loeries Hall of Fame,” says King. “This is not just any old award to me. It’s 30 years of every award I’ve ever won crushed into one, so that makes it rather special.

Simphiwe Mnguni, Graphic Designer at Sunshinegun, and Gregory Leigh Booysen, Art Director at King James, received the Brand South Africa Young Creatives Award, which recognises the creative performance of individuals aged 27 or younger. Each winner received a Gold Loerie and US$5,000.

In the Student category, 6 Gold and 1 Craft Gold Loeries were awarded, with students from North-West University winning 2 Golds, Vega 2 Golds, AAA School of Advertising 1 Gold, Stellenbosch Academy of Design and Photography 1 Gold, and the Open Window 1 Craft Gold.

In partnership with the UN Women’s Unstereotype Alliance thought and action platform, the 2019 Student Facebook Challenge was to create a powerful mobile-first Stories ad campaign for the United Nations’ HeForShe campaign to increase awareness and facilitate positive, visible change on gender equality.  A Gold Loerie went to Vega School Johannesburg for ‘Know Her Name’ campaign (Roger Dos Santos Xavier, Tshegofatso Kwele and Cara Brauckmann). A further Bronze Loerie was awarded to Mandela University, Port Elizabeth, for ‘Changing the Conversation’ campaign (Sibuyiselwe Nhlangwini, Thembelihle Buthelezi and Mseki Ludwe Mkinase).

The awards were brought to a close on the Saturday evening with the announcements of the Agency and Regional Agency Group of the Year. The top three Agencies of the Year are: First – Joe Public United, Second – Ogilvy Johannesburg, and Third – TBWA\Hunt Lascaris Johannesburg. The top three Regional Agency Groups of the Year are: First – TBWA\, Second – Ogilvy EMEA, and Third – Joe Public United.

The Loeries will release its full Official Rankings in October.

Loeries Creative Week took place from 19 to 25 August in Durban.

Learn from the masters at Loeries Creative Week

Albert Einstein believed that “education is not the learning of facts, but the training of the mind to think.” And training to think is the aim of the many and varied Masterclasses being offered at Loeries Creative Week, 22-25 August in Durban.

Loeries Masterclasses take place on 22 August 2019, with morning sessions from 10am to 1pm and afternoon sessions from 2pm to 5pm.

“Creativity has an incredible power to transform society,” says Loeries CEO Andrew Human. “Advertising and brand communication inform opinions and create impressions, and the reality we present has massive repercussions.”

Topics for the 2019 Loeries Masterclasses have been carefully chosen to elevate the creative and brand communications industries, to equip marketers and agencies to be leaders in society, to upend negative stereotypes, to be visionary, and ultimately, to tell better stories.

Loeries Masterclasses are priced at R430 each.

Masterclasses will cover the following topics:

Advertising leading society

Panel: Anne Githuku-Shongwe, Representative UN Women South Africa Multi-Country Office, and Sphelele Mjadu, Unilever Personal Care Senior Public Relations Manager for Africa (Dove)

Topic: Advertising is a powerful tool for all business. It is also a driver for the way woman are viewed in society. The Unstereotype Alliance, convened by UN Women, seeks to eradicate harmful gender-based stereotypes in all media and advertising content, and will be discussing the topic together with Dove, a brand committed to inclusive representation in the media. Its Project #ShowUs has been hugely successful in assisting women to see themselves represented and celebrated.

Telling Better South African stories

Panel: Mathe Okaba, CEO of the Association for Communication and Advertising (ACA); Suhana Gordhan, Creative Director FCB; Loyiso Bala, Channel Director TBN Africa; Yaron Assabi, Founder and Director Digital Solutions Group; Shani Kay, Managing Director Regency Global

Topic: Brand South Africa wants you to share your stories in this interactive forum so they can identify inspiring stories that must be told and explore ways to tell them for the greater good in the world. This is the start of a new proudly South African creative collaboration with the goal to deliver distinctive work.

What do CMOs really need from their agency?

Panel: Journalist Joanne Joseph will lead a discussion with Sydney Mbhele, CMO of Sanlam; Andre Steyn, CMO Builders; Khensani Nobanda, CMO Nedbank; and Katherine Madley, Brand and Customer Director MassDiscounters.

Topic: CMOs from four of South Africa’s leading large corporations will discuss the merits of insourcing agencies, outsourcing agencies, how many agencies to use and reveal what they really think of the agency model today and for the future. They will also explain what they are measured on and what boards expect.

The best way to build a brand is not to try

Panel: Deirdre King, GM brand Experience, Nando’s in conversation with Tracy-Lee Lynch, Nando’s Creative Director with Malibongwe Tyilo, Clout magazine editor and Thabiso Mjo, Designer at MashT Design Studios

Topic: Lessons from Nando’s on authentic brand-building go way beyond huge effort and deep into the realms of authenticity and creativity. Come and hear how brands can create their own “fire and soul” to keep them motivated, to give them an edge and to keep their ears tuned into their people.

Rock Your Profile

Speaker: Stewart Samkange, LinkedIn Enterprise Relationship Manager for Team Africa

Topic: Learn how to connect to opportunity using the LinkedIn platform. Samkange will show you how to optimise your LinkedIn profile and your story, what is important on your LinkedIn profile, how to build thought leadership through your voice on LinkedIn, how to gain knowledge and insights on the platform, as well as best practices.

Core competence as a route to building an authentic USP

Speaker: Allon Raiz, Founder and CEO of Raizorp

Topic: Many entrepreneurs know they need to create a USP but don’t know how to build an authentic USP. Raiz, who is passionate about nurturing entrepreneurs and growing profitable businesses, will give you the steps to create a lasting USP that will genuinely differentiate you in the market.

Shared Value – a link between profit and purpose

Panel: Abey Mokgwatsane, Managing Executive Vodacom Brand & Communications; Adelaide McKelvey, former Group Sales and Marketing Director JCDecaux; Michele O’Hara, Honours & Postgraduate Diploma Programmes Vega School of Brand Leadership; Tiekie Barnard, CEO and Founder Shared Value Africa Initiative

Topic: Vodacom would like corporates to both create economic value and value for society, and will be encouraging brand leaders in the corporate and creative spaces to share their ideas on how we can all collectively use business know-how and services to change customers’ lives for a better future.

Loeries Creative Week takes place from 22 to 25 August at the Durban ICC.

In conversation with Loeries chairman, Tseliso Rangaka

Cannes Grand Prix winner, Tseliso Rangaka is one of the 2019 Cannes Lions Radio & Audio category jury members, ECD of Ogilvy Cape Town and Chairman of the Loeries Africa Middle East. Here, he talks about the power of brand communications, why high school kids should be exposed to advertising and why it is important for creatives to strive for awards.

What makes you excited about brand communications?

Brand communications allows our clients have meaningful connections with people. The power and ubiquity of modern media means that brands, now more than ever, can have a profound influence on consumers. It is up to us to help shape that influence into a positive force.

What new skills and technologies do you see coming through in media and advertising right now?

Technology is advancing at a rapid pace, so a firm grasp on innovation and trends is more important than ever. This combined with extreme human empathy and understanding is what will drive the industry forward.

What is unique about brand communications in Africa and the Middle East?

Africa and the Middle East have long, perhaps unfairly, been the underdogs when it comes to this industry. We have exacerbated this by emulating  what the other regions do at the expense of our unique voice. I’m happy to say that the trend is shifting and we are seeing the value of infusing our work with stories, insights and the diversity of culture that is unique to us.

What kind of innovation and creative work are you hoping will come out of the Loeries 2019?

I’m looking forward to seeing strong local and regional work that can stand with the best in the world.

Do you think the tenets of a successful media campaign are universal?

Yes they are. A strong consumer insight, innovation, and brilliant execution will always lead to success.

Why do we need to expose high school kids to the advertising industry as a possible future career path?

The industry is its own best kept secret and has been attracting a very specific type of creative person. If we all agree that diversity is the fuel we need to run, then we must widen the aperture and look in places we haven’t traditionally searched for talent. High school kids need to be exposed to the industry in order for them to consider advertising as a potential career.

Why is it important for creative talent to strive for awards such as the Loeries?

Advertising awards are the best way for creative talent to profile themselves within the industry. Shining on the Loeries stage is a really good way to build one’s brand as a creative. It’s also a way to inspire other creatives to make the best work they can for their clients and agencies.

The Loeries Travelling Exhibition stops at Red & Yellow Creative School of Business

The Loeries Travelling Exhibition is a captivating showcase of 2018’s award-winning creative work from across Africa and the Middle East. The exhibition will be at Red & Yellow Creative School of Business, Cape Town, from 27 to 31 May, 2019.

For anyone studying advertising, design and other aspects of the brand communication industry, it’s a fantastic chance to be inspired by the best work from our continent. Also, for anyone planning to enter the Loeries this year, it’s the last opportunity to see past winners as a guide to your own entries.

“The creative economy offers so much potential for our economy – the opportunity to employ our talented youth and to turn their ideas into something valuable, while creating revenue,” says Loeries CEO Andrew Human. “I hope this exhibition inspires talented youngsters to follow their heart and make their passion their career.”

The Loeries Extended-Extended entry deadline is 7 June (although all work must still be launched, flighted or published by 31 May 2019 to be eligible) and Creative Week takes place from 19 to 25 August. Visit the Loeries website for details.

For more information about the Loeries Travelling Exhibition at Red & Yellow Creative School of Business call Carmen Schafer (021) 462 1946/8.

The Loeries Travelling Exhibition comes to UJ

The Loeries Travelling Exhibition is a showcase of the past year’s award-winning work from across Africa and the Middle East. The exhibition will be at the University of Johannesburg from 15 to 19 April.

For anyone in the advertising, design and brand communication industry, it’s an unmissable chance to be inspired by the best work from our region. Also, for anyone planning to enter the Loeries this year, it is a great opportunity to see past winners and to help guide your own entries.

“The creative economy offers so much potential for our economy – the opportunity to employ our talented youth and to turn their ideas into something valuable, while creating revenue,” says Loeries CEO Andrew Human. “I hope this exhibition inspires talented youngsters to follow their heart and make their passion their career.”

The Loeries entry deadline is 15 May and Creative Week takes place from 19 to 25 August. Visit loeries.com for more information.

For more information about the Loeries Travelling Exhibition at the University of Johannesburg, contact Christa van Zyl on 011 559 4555 or email christavz@uj.ac.za.

Ogilvy Cape Town’s Rangaka takes Loeries chair

Tseliso Rangaka, executive creative director at Ogilvy Cape Town, has been appointed chairman of the Loeries for the next two years. He takes over from Suhana Gordhan, creative director at FCB Africa, who ended her term as chairwoman.

The announcement was made during the first night of the 40th Loerie Awards on Friday, 17 August at the Durban International Convention Centre.

Rangaka follows Suhana Gordhan into the Loeries’ chair position and welcomes the chance to help re-shape the industry to meet dynamic, contemporary marketing challenges in South Africa: “Relevance is the key – our creativity must connect with our clients’ markets and reach them in ways that surprise and engage. A critical ingredient to this is getting the right mix of people around the puzzle. That’s when magic happens.”

Tseliso Rangaka’s appointment is “a milestone moment” according to Ogilvy Cape Town MD Vicki Buys. Rangaka has been ECD at the agency since 2015, when he succeeded Chris Gotz, and Buys says this industry recognition is thoroughly deserved: “Tseliso has changed both the way we work and how we think about what we do and he’s been a key part of some extraordinary output as ECD including Soccer Songs For Change for Carling Black Label which won a Cannes Grand Prix this year.”

DStv Seminar of Creativity returns to Loeries Creative Week in August

The DStv Seminar of Creativity offers advertisers, marketers and all members of the creative industry, a one-day only opportunity to see some of the best creatives in the world, all on one stage.

“An outstanding lineup of creative leaders from across the globe are coming to inspire the best creatives in the region,” says Fahmeeda Cassim Surtee, CEO at DStv Media Sales, about the DStv Seminar of Creativity, that takes place on Friday 17 August as part of Loeries Creative Week in Durban.

Now in its sixth year, the seminar is a highlight of Loeries Creative Week.

“This is the only opportunity of its kind for our local creative community to be directly exposed to such world-class thought leaders,” says Loeries CEO Andrew Human. “The DStv Seminar is an unmissable event for anyone who wants to be inspired by such great minds. It’s an honour to have them join us for Creative Week and I would urge everyone to hear their thoughts.”

Speakers for this year’s line-up include:

• Fabian Frese, chief creative officer of Kolle Rebbe in Germany. His talent has won him an impressive number of national and international awards. He’s currently responsible for Netflix and the global Lufthansa account.

• Mzamo Masito, chief marketing officer of Google Africa. His role entails bringing to life Google’s mission to organise the world’s information and make it universally accessible and be useful so that Google’s users and partners can grow in Africa.

• Nicolas Courant, executive creative director of Ogilvy & Mather Singapore. In his current position, Courant has been involved in award-winning creative work for Unilever, Allianz, Coca-Cola and Philips. He has been awarded by every major international contest and his work has featured on TED’s Ads Worth Spreading.

• Ramsey Naja, chief creative officer of J. Walter Thompson Middle East & Africa in Lebanon. A former deejay, theatre director and TV news anchor; under his stewardship JWT MENA has become one of the region’s most awarded networks, and has been voted network of the year twice.

• Sebastian Padilla, the co-founder of Anagrama in Mexico. From their beginnings in a cramped bedroom, Anagrama has grown into a studio that employs more than 30 designers, architects, programmers and software engineers that work in more than 40 countries. While Rihanna may be their most celebrated client, they also work for major brands such as Armani, Nike and Vitra.

• Swati Bhattacharya, chief creative officer of FCB Ulka in India. Bhattacharya believes in the art of advertising and is fascinated by how the thoughts of one person can entertain many others. She sees that as a responsibility and strives for the magical connection between human and brand truths.

More information on the Seminar and Loeries Creative Week can be found on the website.

The Loeries opens 2018 entries with bold new look 

The 2018 Loeries are opening with a bold new look to celebrate 40 years of rewarding creativity.

The entry deadline for all work across Africa and the Middle East is 15 May, and all work must flight before 31 May.

“We’re expecting more than 3 000 entries this year, with at least 20% of those coming from outside of South Africa,” said the Loeries.

The Loeries event began in 1978, in an effort to promote a brand new medium in South Africa –  Television. Since then, the brand communications awards have grown to be recognised as the benchmark of the best work being produced in the region.

With this year marking forty years of the prestigious event, the Loeries has evolved into the most recognised mark of excellence in the advertising and brand communication industry across Africa and the Middle East – covering 70 countries and over 2,000 languages.

“Today we look at every point where a brand interacts with people – traditional categories like film, print and radio but also areas like digital, design, music videos, architecture, live events, PR, shared value, and service design,” they said.

All information on this year’s Loeries categories and entry guidelines can be found on loeries.com.

The Loeries 2017 Official Rankings are released

The Loeries has released its seventh annual Official Rankings which provide a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East based on the awards won at the 2017 Loeries Awards.

“The Official Rankings are calculated based on performance each year, and they provide a useful and independent measure of who’s doing what across our region,” says Loeries CEO Andrew Human.

This year, for the second year running, KFC is the top brand, having won 11 Loeries, including a Grand Prix. Flight Centre and Marble take second and third place respectively.  Mike Middleton, chief marketing officer at KFC has emerged as the top brand representative, followed by Divan Viljoen of Flight Centre, Jacques Cronje of KFC, Gary Kyriacou of Marble, and Melanie Campbell of Absolut, in fifth place. Mike was also awarded the coveted Loeries Marketing Leadership & Innovation Award at the awards held in Durban, KwaZulu-Natal in August.

The top three Agencies of the Year are: Impact BBDO Dubai, Ogilvy Johannesburg, and Hunt Lascaris Johannesburg; and the top three Regional Agency Groups of the Year are: BBDO MEA, TBWA\, and Ogilvy EMEA.

The top three ranked agencies in South Africa are Ogilvy Johannesburg, Hunt Lascaris Johannesburg and Native VML. From the region excluding South Africa, the top three places all go to the United Arab Emirates: Impact BBDO Dubai ranks as the top agency, followed by Y&R Dubai and TBWA\RAAD. Other countries included in the regional agency rankings are Saudi Arabia, Kenya, Israel, Egypt, Namibia, Morocco, Lebanon, Tunisia, and Nigeria.

Impact BBDO has taken the top position in the large agency category, while Y&R Dubai has the highest ranking among medium-sized agencies, and Grid Worldwide Branding and Design leads the small agency table.

The top-ranked Chief Creative Officer for 2017 is Pete Case from Ogilvy Johannesburg, with Peter Khoury of Hunt Lascaris Johannesburg coming in at number two and Jason Xenopolous of Native VML in third place. Fadi Yaish of BBDO Dubai leads the Executive Creative Director table, followed by Mariana O’Kelly from Ogilvy Johannesburg, and Jenny Glover from Hunt Lascaris Johannesburg.

Vega School is the top education institution and The Open Window, AAA School of Advertising Cape Town, Stellenbosch Academy of Design & Photography and Red & Yellow School make up the top five in the category.

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