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Loeries Press

Loeries Press
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Since 1978, the Loeries have become recognised as the most prestigious award in our region and have expanded to encompass all areas of brand communication including television, radio and print, communication design, direct marketing, PR Communication, non-broadcast video, live events, sponsorship, digital communication and integrated campaigns.

Unmissable day of creative inspiration at Loeries 2017

“The best creatives in the world inspiring the best creatives in the region,’ that’s how Fahmeeda Cassim Surtee, marketing & sales director at DStv Media Sales describes the DStv Seminar of Creativity which will be happening during Loeries Creative Week in Durban on Friday 18 August 2017.

Now in its fifth year, the seminar is a highlight of Loeries Creative Week for everyone across the industry.

“This is the only opportunity of its kind for our local creative community to be directly exposed to such international thought leaders. We’re thrilled to continue to host some of the world’s leading creative minds at our seminar,’ says Andrew Human, CEO of Loeries Africa Middle East. “There is no other seminar in our region that hosts seven world-class speakers of this calibre all on one day.”

This year’s speaker line-up includes:

  • Gotz Ulmer, chief creative officer, Jung Von Matt, Hamburg, Germany. His clients include Vodafone, MINI, eBay, Audi and Mercedes and international judging includes Cannes, OneShow, DA&D, and Clio.
  • Keith Cartwright, executive creative director, BSSP, California, USA. Keith was responsible for the gender-busting #keepbuilding Lego campaign, the most viewed commercial in Lego’s history, and the “Become Legendary’ campaign which helped Jordan reach US$ 1B in sales for the first time in its history.
  • Luc-Olivier “Luco’ Marquet, CEO, Unilever South Africa joined Unilever from the L’Oreal group with 23 years of FMCG experience, having worked in brand building and brand development, customer development and travel retail. He has worked in Europe, the Americas and, most recently in West Africa’s developing and emerging markets for Unilever.
  • Markus Maczey, chief creative officer, Plan.Net Group, Munich, Germany, was one of the first creative brand communicators in the digital sphere and now takes his place as a leading digital thinker on an international level.
  • Pum Lefebure, co-founder and chief creative officer, Design Army, Washington DC; board director, The One Club, New York, USA. Named in Adweek’s Creative100 in 2016, Graphic Design USA’s Top 50 People to Watch, and as a Rising Star by the Washington Business Journal’s Women Who Mean Business.
  • Tea Uglow, creative director of Google’s Creative Lab based in Sydney, has been with Google since 2006, pioneering its Creative Labs in Europe and Asia Pacific. Her work centres on enabling artists, writers and performers to experiment with new ways of using digital technology to augment traditional methods. She speaks on innovation and digital futures around the world; her 2015 TEDx talk has 1.5M+ views.
  • Weera Saad, head of creative shop, Facebook: MEA, inspires and drives innovative ideas to help unlock the creative power of Facebook on her quest to scale up the platform and deliver powerful stories from the region. Her award-winning 20-year advertising background culminated in Executive Director Strategic Planning at DDB and BBDO across the MEA region.

Seating at the seminar is limited and delegates are advised to secure their seats as soon as possible. More info on Loeries Creative Week can be found on their website.

The Loeries partners with Facebook for new student award

In partnership with Facebook, Loeries Africa Middle East has introduced a new category within the Student Awards – the Facebook Challenge.

The Facebook Challenge calls on students to create powerful mobile video content on behalf of The Nelson Mandela Foundation – the custodian of Madiba’s brand, memory, and legacy of social activism. The winning entry will be flighted on Facebook and Instagram as well as receive a special prize.

As part of the Loeries’ and Facebook’s commitment to grow and promote young, diverse creative talent in our region; Facebook will cover the cost of all entries in this category, and also create an e-learning programme assisting students to understand the best practices around creating winning mobile campaigns.

“The Facebook Challenge focuses on promoting a socially relevant cause through the application of mobile media and we are delighted to be teaming up with the Nelson Mandela Foundation as they prepare for the Mandela 2018 Centenary Programme,’ says Nunu Ntshingila, regional director of Facebook Africa.

“Our vision is to create powerful mobile video content that will inspire all of us to find the Madiba in ourselves and to #BeTheLegacy. Its message should help to push back against all forms of social injustice in line with Madiba’s courageous legacy,’ Ntshingila added.

The full details on the Facebook Challenge, as well as access to Facebook’s e-learning programmes can be found within the Student Category on the Loeries website.
Entries must be submitted by the extended deadline of 31 May, with the Loeries Creative Week Durban event taking place from 14 August to 21 August 2017.

“We believe creativity unlocks the power of technology and we look forward to working together with the Loeries towards a more connected industry,’ concludes Ntshingila.

Top international creatives to head Loeries judging panels

Four global creative leaders are heading for South Africa in August for the annual Loeries Creative Week, taking place in Durban. The four will head up key jury panels as well as speak at the DStv Seminar of Creativity.

The international jury presidents are:

  • Gotz Ulmer from Hambug, who is a partner at Jung von Matt and will be heading up the Film & Radio panel
  • Keith Cartwright, who is an executive creative director at California’s BSSP and will be part of the Print, Outdoor & Out of Home panel
  • Markus Maczey from Munich, the creative officer of Plan.Net’s will be heading the Digital & Interactive panel and;
  • Pum Lefebure from Washington DC, the co-founder and chief creative officer from Design Army who will be leading the Communication Design panel

Besides this international jury, more than 160 South African regional and international judges will also be part of the Loeries’ judging table.

Loeries CEO, Andrew Human had this to say about the team of judging presidents: “The DStv Seminar of Creativity is an unmissable event for anyone who wants to be inspired by such great minds. Once again our jury presidents include some of the best creative leaders across the globe. It’s an honour to have them join us for the Creative Week and I would urge everyone to hear their thoughts at our seminar.”

The DStv Seminar of Creativity is part of the Loeries Creative Week which will be taking place from Monday 14 August to Monday 21 August 2017.

The Loeries have extended their deadline for this year’s entries to 31 May. For more information visit the website.

Entries for Loeries 2017 Awards now open

As the leading creative awards for the brand communications industry across our region, the Loeries reward the most innovative work in media – even novel areas like music videos, architecture, shared value and service design.

Expected to attract more than 3 000 entries, the Loeries has introduced a new entry system to simplify the process and allow entrants more control over their submissions.

Categories have been revised to mirror the constant changes across the media landscape with three new categories this year:

Design for Digital

Within the Communication Design category, this addition recognizes the important role of design in digital media.

Data-Driven Campaigns

An extremely timely area of modern communication, this category focuses on the creative use of data to shape campaign strategy, inform execution, profile audiences, and adapt to campaign performance and engagement metrics.

The Facebook Challenge

As part of Facebook’s support of young creatives, this student category focuses on the use of mobile media to promote a socially relevant cause.

Brands and agencies are encouraged to enter their best work for the highest accolade across Africa and the Middle East.

Deadline for entries is 15 May 2017. Entries received before 14 April get an early bird discount of 10%. For more information and to enter visit loeries.com

Loeries® Official Rankings™ 2016

After winning a combined total of 32 awards, KFC, Chicken Licken and Nando’s are ruffling feathers as the top three brands on the Loeries® Official Rankings™ in 2016. Ogilvy & Mather Johannesburg, following its success at Loeries® Creative Week™ Durban in August, was named the number one agency for 2016.

“Now in its sixth year, the Loeries Official Rankings provide an authoritative and independent indication of who’s who in the brand communications industry across Africa and the Middle East. The rankings are calculated on a methodology that allocates points to brands, agencies and individuals based on results from the Loeries Creative Week Durban held in August,” says Loeries chief executive officer Andrew Human.

This year the Loeries introduced a Regional Agency Group table, with Ogilvy EMEA the number one network across Africa and the Middle East. They are followed by BBDO MEA, TBWA, J. Walter Thompson MEA, with FCB Africa rounding up the top five networks across the region.

Ogilvy & Mather Johannesburg and Cape Town took the top two positions in the large agency table, while Net#work BBDO received the highest ranking amongst medium-sized agencies, and FoxP2 took the honours as the top small agency.

From the region excluding South Africa, TBWA\RAAD from the United Arab Emirates (UAE) ranked as the top agency, with J. Walter Thompson KSA from Saudi Arabia in second place. Following in third place is Memac Ogilvy Dubai (UAE), with J. Walter Thompson Beirut (Lebanon) in fourth and the FP7/DXB (UAE) in fifth. At number nine in the table, Noahs Ark Communications (Nigeria) is the first sub-Saharan agency in the table.

In line with the overall agency winners, Ogilvy & Mather’s Pete Case claimed the top spot as the number one Chief Creative Officer, with Mike Schalit from Net#work BBDO coming in at number two. DDB’s Liam Wielopolski took third place, followed by Joe Public’s Pepe Marais in fourth, and Memac Ogilvy’s Paul Shearer rounding out the top five.

Thabisa Mkhwanazi and Mike Middleton, both of KFC, emerged as the top two brand representatives followed by previous Marketing Leadership & Innovation Award recipient, George Sombonos of Chicken Licken, with Hloni Mohope (KFC) and Bradley Knowles (Ster-Kinekor) making up the top five.

In education, the Stellenbosch Academy of Design and Photography moved to the number one slot, followed by the AAA School of Advertising Cape Town. The Vega School of Branding came in at number three, with the University of Pretoria and the Red & Yellow School of Logic and Magic making up the top five educational institutions.

The full rankings are available on the Loeries website.

Entry for Loeries 2017 opens in February 2017. Work from 1 June 2016 to 31 May 2017 is eligible for entry.

Loeries® announces two more global thought leaders for 2016 edition

The DStv Seminar of Creativity presents delegates with the opportunity to hear global leaders in creativity share their insights on the value that creativity adds. The seminar takes place on Friday, 19 August 2016 during Loeries Creative Week in Durban. Newly announced speakers are Facebook’s Sarah Personette and Unilever’s Debra Mallowah, two experts in the brand communication industry.

Personette was recently inducted into the American Advertising Federation’s Advertising Hall of Achievement, which recognises top leaders aged 40 and under for their profound impact on the industry. She was also named one of Advertising Age magazine’s top 40 under 40 marketing stars.

As vice president of Facebook’s Global Business Marketing team, Personette sets the course for how the advertising community can best leverage Facebook’s apps and services in a mobile-first environment. Prior to re-joining Facebook in 2014, she led Universal McCann’s agency operations in the US where she oversaw strategy, analytics, custom content, cross channel buying and planning, and business development.

Mallowah, a Kenyan national, serves as the vice president of Personal Care for Unilever Africa. She is a highly accomplished top management professional with a wealth of experience in marketing gained from leading blue chip companies on the continent. Mallowah sits on the Africa Advisory Council of Women’s World Banking and is a member of the Africa Leadership Network. She has also been an advisory council member of the Africa Retail Congress.

Other speakers at the DStv Seminar include the 2016 Loeries® jury presidents, all of whom are at the forefront of cutting-edge innovation and creativity: Advertising veteran Jimmy Smith is CEO of Amusement Park Entertainment in Los Angeles; Laura Jordan-Bambach is creative director of Mr President in London; Susan Credle is the global chief creative officer of FCB and one of Business Insider’s Most Creative People in Advertising; and Bridget Jung, out of Australia, is a seasoned creative director with more than 20 years’ experience.

Loeries Creative Week Durban takes place from 15 to 21 August. Delegates can look forward to masterclasses, networking sessions, exhibitions and the awards ceremonies at the close of the weekend.

Masterclasses introduced at Loeries® Creative Week™

The Loeries has announced the introduction of masterclasses this year – led by “key doers” of the brand communications industry. Taking place during Loeries® Creative Week™, the masterclasses are a series of interactive sessions and workshops designed to inspire and educate. Taking place on Thursday 18 August at the Tsogo Sun Elangeni Hotel, each session is tailor-made to a specific area of creative communication.

Comedian and Loeries® creative voice Donovan Goliath will be presenting the masterclasses ‘Turning ideas into currency;’ Accenture (Design and Innovation); Google (YouTube as a creative tool); and industry heavyweight Mike Schalit for will helm IAS (Creativity vs strategy). All participants will receive a Loeries® MasterClass certificate.

In addition to the masterclasses, the Mobile Marketing Association of South Africa (MMA SA) will be hosting a Mobile Marketing Leadership Forum on ‘Transforming Marketing through Mobile,’ on Thursday August 18, and the Public Relations Institute of Southern Africa (PRISA) is hosting its annual conference during Loeries® Creative Week™ Durban, on 17 and 18 August under the tagline ‘Advance, Rise, Grow.’

Following on from the masterclasses is the Loeries DStv Seminar of Creativity, which takes place on 19 August with a line-up of global thought leaders.

For bookings and more information about Loeries® Creative Week Durban™ and the Loeries® MasterClasses, visit the Loeries website.

Loeries extends deadline for entries for 2016 edition

Loeries, the benchmark for brand communication across Africa and the Middle East, has extended the deadline for entries into its annual awards to 31 May 2016. The awards will take place during the Loeries Creative Week in Durban, South Africa, in August 2016.

All brands, marketers, design and advertising agencies, public relations firms, film and video producers, architectural consultancies, music video producers and creative directors across the spectrum of brand communications are invited to submit their most creative and inspiring work for the period 1 June 2015 to 31 May 2016.

The theme for the Loeries this year is ‘Creativity unites Africa Middle East’, with the new campaign aiming to build robust dialogue, knowledge sharing and mutual inspiration. “While many in the region acknowledge the potential possessed by our combined creative force, we’d like to promote all the good that our combined creativity can achieve,’ said Loeries CEO Andrew Human.

The growing appreciation of the value of creativity to brands and business, coupled with Africa and the Middle East’s growth in confidence, influence, and a claim for a place in the world of creativity, should motivate everyone to enter.

Loeries Creative Week takes place in Durban, from 15 to 21 August 2016, with the awards ceremonies taking place on Saturday, 20 August and Sunday, 21 August 2016.

For more information about the entry criteria, categories and judging procedures, visit the Loeries® website.

The Loeries® announces Official Rankings™ for 2015

After an impressive run at the Loeries® Awards earlier in the year, Impact BBDO
Dubai took the top spot on the Top Ranking Agency in 2015, while King James Group
beat Ogilvy & Mather Johannesburg and Y&R SA for Top South African Agency. For
the region outside South Africa, Impact BBDO Dubai heads up the top five, followed
by Geometry Global Dubai, Havas Worldwide Tunisia, Ogilvy & Mather Africa
(Kenya), and Scanad Kenya.

AAA School of Advertising reclaims their place as top educational institution after
coming second to North-West University in 2014. King James Group co-founder
Alistair King is the number one Chief Creative Officer in 2015, with Graham Lang
(Y&R SA) and Mike Schalit (BBDO) rounding out the top three.

Now in their fifth year, the Loeries® Official Rankings™ provide a comprehensive
overview of the annual performance across the brand communications industry
throughout Africa and the Middle East.

Ranking points are allocated to brands, agencies and individuals, based on results
from Loeries Creative Week held in Durban this past August.

“The Loeries Official Rankings are the best way to gauge who’s doing the most
innovative work throughout our region. This year we’ve expanded the tables to
highlight agencies in South Africa as well as outside our borders, which offers a
comprehensive overview of the regional landscape,’ says Loeries CEO Andrew
Human.

The Loeries is a not-for-profit organisation that recognises and rewards creative
excellence in the brand communications industry, and highlights the value that
creativity and innovation add to our brands.

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