After winning a combined total of 32 awards, KFC, Chicken Licken and Nando’s are ruffling feathers as the top three brands on the Loeries® Official Rankings™ in 2016. Ogilvy & Mather Johannesburg, following its success at Loeries® Creative Week™ Durban in August, was named the number one agency for 2016.
“Now in its sixth year, the Loeries Official Rankings provide an authoritative and independent indication of who’s who in the brand communications industry across Africa and the Middle East. The rankings are calculated on a methodology that allocates points to brands, agencies and individuals based on results from the Loeries Creative Week Durban held in August,” says Loeries chief executive officer Andrew Human.
This year the Loeries introduced a Regional Agency Group table, with Ogilvy EMEA the number one network across Africa and the Middle East. They are followed by BBDO MEA, TBWA, J. Walter Thompson MEA, with FCB Africa rounding up the top five networks across the region.
Ogilvy & Mather Johannesburg and Cape Town took the top two positions in the large agency table, while Net#work BBDO received the highest ranking amongst medium-sized agencies, and FoxP2 took the honours as the top small agency.
From the region excluding South Africa, TBWA\RAAD from the United Arab Emirates (UAE) ranked as the top agency, with J. Walter Thompson KSA from Saudi Arabia in second place. Following in third place is Memac Ogilvy Dubai (UAE), with J. Walter Thompson Beirut (Lebanon) in fourth and the FP7/DXB (UAE) in fifth. At number nine in the table, Noahs Ark Communications (Nigeria) is the first sub-Saharan agency in the table.
In line with the overall agency winners, Ogilvy & Mather’s Pete Case claimed the top spot as the number one Chief Creative Officer, with Mike Schalit from Net#work BBDO coming in at number two. DDB’s Liam Wielopolski took third place, followed by Joe Public’s Pepe Marais in fourth, and Memac Ogilvy’s Paul Shearer rounding out the top five.
Thabisa Mkhwanazi and Mike Middleton, both of KFC, emerged as the top two brand representatives followed by previous Marketing Leadership & Innovation Award recipient, George Sombonos of Chicken Licken, with Hloni Mohope (KFC) and Bradley Knowles (Ster-Kinekor) making up the top five.
In education, the Stellenbosch Academy of Design and Photography moved to the number one slot, followed by the AAA School of Advertising Cape Town. The Vega School of Branding came in at number three, with the University of Pretoria and the Red & Yellow School of Logic and Magic making up the top five educational institutions.
The full rankings are available on the Loeries website.
Entry for Loeries 2017 opens in February 2017. Work from 1 June 2016 to 31 May 2017 is eligible for entry.
