The Loeries partners with Facebook for new student award

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In partnership with Facebook, Loeries Africa Middle East has introduced a new category within the Student Awards – the Facebook Challenge.

The Facebook Challenge calls on students to create powerful mobile video content on behalf of The Nelson Mandela Foundation – the custodian of Madiba’s brand, memory, and legacy of social activism. The winning entry will be flighted on Facebook and Instagram as well as receive a special prize.

As part of the Loeries’ and Facebook’s commitment to grow and promote young, diverse creative talent in our region; Facebook will cover the cost of all entries in this category, and also create an e-learning programme assisting students to understand the best practices around creating winning mobile campaigns.

“The Facebook Challenge focuses on promoting a socially relevant cause through the application of mobile media and we are delighted to be teaming up with the Nelson Mandela Foundation as they prepare for the Mandela 2018 Centenary Programme,’ says Nunu Ntshingila, regional director of Facebook Africa.

“Our vision is to create powerful mobile video content that will inspire all of us to find the Madiba in ourselves and to #BeTheLegacy. Its message should help to push back against all forms of social injustice in line with Madiba’s courageous legacy,’ Ntshingila added.

The full details on the Facebook Challenge, as well as access to Facebook’s e-learning programmes can be found within the Student Category on the Loeries website.
Entries must be submitted by the extended deadline of 31 May, with the Loeries Creative Week Durban event taking place from 14 August to 21 August 2017.

“We believe creativity unlocks the power of technology and we look forward to working together with the Loeries towards a more connected industry,’ concludes Ntshingila.

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