Tseliso Rangaka, executive creative director at Ogilvy Cape Town, has been appointed chairman of the Loeries for the next two years. He takes over from Suhana Gordhan, creative director at FCB Africa, who ended her term as chairwoman.
The announcement was made during the first night of the 40th Loerie Awards on Friday, 17 August at the Durban International Convention Centre.
Rangaka follows Suhana Gordhan into the Loeries’ chair position and welcomes the chance to help re-shape the industry to meet dynamic, contemporary marketing challenges in South Africa: “Relevance is the key – our creativity must connect with our clients’ markets and reach them in ways that surprise and engage. A critical ingredient to this is getting the right mix of people around the puzzle. That’s when magic happens.”
Tseliso Rangaka’s appointment is “a milestone moment” according to Ogilvy Cape Town MD Vicki Buys. Rangaka has been ECD at the agency since 2015, when he succeeded Chris Gotz, and Buys says this industry recognition is thoroughly deserved: “Tseliso has changed both the way we work and how we think about what we do and he’s been a key part of some extraordinary output as ECD including Soccer Songs For Change for Carling Black Label which won a Cannes Grand Prix this year.”