Chris Botha, current Group managing director of The MediaShop has announced the agency’s new central holding company Park Advertising. This entity will house two media agencies – The MediaShop and newcomer sister agency Meta Media.
With immediate effect, Chris Botha assumes the role of group managing director of Park Advertising, and will oversee the management operations of both businesses. The MediaShop’s leadership team comprising Kgaugelo Maphai (Johannesburg), Bonita Bachmann (Cape Town) and Arisha Saroop (Durban) will continue in their roles. The management team of Meta Media will be announced in due course.
“The MediaShop and Meta Media will operate independently of each other, in their own offices, with their own management team, directors and client bases. Meta Media will operate in both Johannesburg and Cape Town, and plans to officially open later this year,” says Botha.
“This strategy is part of our overall growth plan for our network and to provide more opportunities for our people. The fact that everything came together in the year of our 30th birthday is a bonus! We’re incredibly excited at the journey ahead and thank our team, clients and media owner partners for helping us get to where we are today.”
The MediaShop will retain its Level 1 BEE rating at 55 per cent black ownership. Meta Media will also be a majority black owned Level 1 agency through Interpublic Group South Africa’s local shareholding.