Let’s be faster out the blocks on telling our sports stars’ stories
For a sports-mad nation, our advertising industry tells remarkably few of the stories of arguably our country’s biggest celebrities – our sports stars.
To see...
Dani Hynes recreates life’s most important moments for new ABSA
As part of an extraordinary online brand film campaign, Egg Films’ director Dani Hynes wrote and directed nine short brand films for ABSA’s new...
Collaborate to win awards – and consumers
The main trend in the world today is collaboration. Particularly in the world of advertising. This was no more apparent than at the Cannes...
Africa is on fire in Khuli Chana’s new music video
SA motswako star Khuli Chana has released the music video for One Source, the new track he premiered at the MTV Africa Music Award Nominee Announcement...
Loeries® Official Rankings™ 2016
After winning a combined total of 32 awards, KFC, Chicken Licken and Nando’s are ruffling feathers as the top three brands...
Louder than words
New Balance (NB) has launched their first global lifestyle creative platform: ‘Numbers speak louder than words.’ Fashioning a fully integrated creative space for NB...
Hip hop heads back to the hood
Producer Dave Thompson has worked with artists Alicia Keys, Avril Lavigne, Bob Dylan, Britney Spears, Bruce Springsteen, Christina Aguilera, David Bowie, Elvis Presley, Guns...
Dunlop Tyres take you anywhere your imagination will go
Henry Ford’s dream of providing every man with an affordable car was based on one simple principle: “The human condition has an uncontrollable need...
Merry go music
KFC initiates the return of “It’s Finger Lickin’ Good” in its latest TVC featuring the song ‘Good Vibrations’, which turns Church Square in Cape...
A legend and a car brand make music together
Storytelling is how great advertising has always evoked emotion for great brands. Call it branded entertainment, content marketing, or character-driven content; if it moves...
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