At NAB Avid® announced Interplay® Central – a revolutionary offering that
demonstrates Avid’s Integrated Media Enterprise in action, enabling businesses to
dramatically improve processes, increase revenues, and compete more effectively.
Designed to accommodate a wide array of workflows, Interplay Central delivers next-
generation workflow tools for on-the-go media professionals through both web- and
mobile-based apps. With an open user-interface, Interplay Central allows individuals in
different media production functions to access the tools they need to complete tasks
with greater visibility to assets, team collaboration, and workflow agility. First available to
users through both a lightweight, intuitive web-based portal and a mobile app, Interplay
Central represents the latest evolution of Avid’s Interplay family of solutions.
“Customers across nearly every media discipline have been telling us about the
challenges they face, producing hundreds of thousands of hours of content every year,
requiring functional specialists and an assortment of dedicated applications to get the
job done. This has added significant complexity and inefficiency to our customers’
business operations,’ said Gary Greenfield, chairman and CEO at Avid. “Interplay Central
is a groundbreaking way to replace dedicated, monolithic applications with open, flexible
workflows. Now, virtually anyone involved in the content creation, management and
distribution process can work from any location and use toolsets tailored to the tasks
they need to perform.
“This is a paradigm shift for our industry, and one that will enable businesses to improve
their productivity, agility, and operational efficiency.’ For more information contact
Spescom Media IT.
