“Hi-Def Cowboy’ comes to SA


International digital asset management guru, Bryson Jones, also known as the “Hi-Def
Cowboy’, will present a session at the Screen Africa Technology + Production
Conference on 20 July at the Coca-Cola Dome in Northgate, Johannesburg. The
conference runs alongside the biennial Mediatech Africa Advanced Technology Trade Fair
(20 – 22 July).

Jones’ company Techworks has built systems for NBC.com, Yahoo Originals, BET, Sony
Music Entertainment and Hollywood.TV, and supports or consults for dozens of
productions ranging from Celebrity Rehab and Destination Truth, to films like Buena
Vista Social Club and 300.

At the conference Jones will talk about asset management for the mid-sized production.
Says Jones: “The collection and management of digital assets has become a growing
concern for any modern production, but until now most small to mid-sized productions
have taken a “wait and see’ approach. The initiatives of large-scale networks and
producers have been well documented and this market is well served, but these
solutions have been largely out of reach for most digital content producers. In this
session, we will address digital asset management concepts and real-world solutions for
the smaller producer.’

Another highlight of the conference is the 3D practical workshop which will bring
delegates up to speed on the latest 3D techniques and the possible future of 3D. After
an overview by Marius van Straaten of current 3D trends and future scope, Stefan Nel
and Russel Bowden will demonstrate the set up of a 3D camera rig. Common mistakes
and user tips will be highlighted. Using the 3D camera rig, Shuan de Ponte will take
participants through the challenges of 3D on set monitoring. Variables like correct and
incorrect interaxials and convergence points will be demonstrated. The critical variables
and pitfalls of shooting 3D will be discussed. The workshop is pitched at an introductory

An in-depth look at South Africa’s digital migration project is scheduled for the
conference. This session will cover the delays in the project; Independent
Communications Authority of South Africa (ICASA) regulations; GE 06 frequency plans;
two national DTT multiplexes; the DVB-T2 transmission standard; decoder background;
Conclusion of SABS decoder standard; network delivery; and the dual illumination
period. For more information visit www.screenafrica.com


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