Giant Films’ Ian Gabriel creates commercial for RMB
In the closely observed category of South African Financial advertising, authenticity and local relevance are important touch points...
African female optic: why stock still doesn’t know women
Yumna Patel, creative content manager at visual solutions provider, Greatstock, delves into the misrepresentation of African women in the stock image industry...
Arcade Content’s Kyle Lewis directs Cassper Nyovest’s “War Ready’ music video
Arcade Content’s Kyle Lewis continues his run of hit music videos with "War Ready’ for South African hip hop star Cassper Nyovest...
Saving the earth by banking glass
Comparing recycling to banking, and animated by glass bottles that, once recycled, build a better country.
This is the premise of The Glass Recycling Company...
Kiss and create a stir in Kenya
In January Coca-Cola launched its largest global campaign in almost a decade.
The campaign in South Africa was launched early in March and is known...
In defence of dialogue
Dialogue-driven ads are an endangered species in South Africa. Out of 10 boards Egg Films receives, it’s rare for more than two to be...
Loeries extends deadline for entries for 2016 edition
Loeries, the benchmark for brand communication across Africa and the Middle East, has extended the deadline for entries to 31 May...
Buckle up for this impact
Pulling at your heart strings with ‘the first kiss’ the latest Western Cape Government’s ad gently sways you into that frame of nostalgia and...
Why I have built myself a lot of pigeon-holes
I was asked to write an opinion piece on pigeon-holing directors. It’s a subject close to my heart, primarily because being pigeonholed is boring....
Start investing in programmatic video
While ‘programmatic’ is a word that scares media owners and media agencies alike, it’s slowly moving towards becoming a global standard in digital advertising...
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