TV Technology has presented Imagine Communications Ad Tech with a NewBay Best of Show Award for xG Scorecard, a powerful analytics and business intelligence tool designed specifically for the media industry. Introduced at the 2018 NAB Show in Las Vegas, xG Scorecard enables media companies to maximise revenue by making smarter advertising sales and programming decisions.
xG Scorecard gives media professionals a holistic and highly organised view of performance and audience data, with industry-unique multi-source capabilities that blend data from traditional sales and traffic systems, operational databases, ratings, clickstream and social networks. Providing real-time insights to enhance the value of commercial airtime, xG Scorecard optimises the efficiency of ad inventory across linear, nonlinear, on-demand and mobile platforms.
“This award from NewBay is recognition of our accelerated innovation in our Ad Tech business,” said Sarah Foss, SVP and GM of Imagine Communications Ad Tech. “Our customers are strongly affirming with us that improving their top line is priority one, and xG Scorecard provides them with a multi-source consolidation of key analytics information – all in a single dashboard with drill-down analytics for precise knowledge on ad performance – enabling optimisation decisions to drive that top line growth.”
The xG platform from Imagine Communications Ad Tech is the industry’s premier next-generation advertising management solution. Open and cloud-capable, it provides an extensive array of revenue-generating modules including inventory and yield optimisation, inventory management, analytics, and back-end business processing. It is designed to work across all types of media advertising and distribution.
NewBay’s Best of Show Awards are evaluated by a panel of industry experts and are selected based on innovation, feature set, cost efficiency and performance in serving the industry. Winners receive an award for display and will be featured in TV Technology, the digital television authority, serving the broadcast, cable, production, post-production, business and new media markets.
“The NewBay Best of Show Awards at NAB are now in their fifth year,” said Paul McLane, NewBay managing director, content. “The programme seeks to shine a spotlight on relevant innovations in technology as seen around the million-square-foot exhibit floor of the industry’s top trade show. The list of 2018 winners and nominees gives real insight into where and how rapidly our media tech businesses are evolving.”
For more information about the xG Scorecard, visit their website.