Viacom International Media Networks (VIMN) recently announced the appointment of Melody Tan as its chief operating officer (COO).
Tan takes up her new role with immediate effect, based in New York and reporting to VIMN’s president and CEO, David Lynn. She replaces Jose Tolosa, who has been appointed as chief transformation officer for VIMN’s parent company, Viacom Inc.
Working closely with Lynn and the leadership of VIMN’s four pan-regional management centres, Tan will have operational responsibility for the company’s growth strategy, with a focus on increasing VIMN’s scale in high-value and high-growth markets and evolving its content and distribution strategies to take advantage of new over-the-top revenue opportunities.
She will have management oversight of VIMN’s centralised strategic services, including Finance, Business and Legal Affairs, Strategy and Operations, Business Intelligence, Multi-Platform Products and HR.
Lynn commented: “Melody is super-smart with an in-depth understanding of digital disruption and a strong track record in senior strategic and operational roles with Viacom. She will add proven leadership skills to our New York headquarters, as we aim to continue growing revenues ahead of the market and adapting our business model to the growing popularity of on-demand and on-the-go consumption.”
He added: “Jose has played a leading role in growing the size and profitability of our international business. I’m very sorry to see him leave VIMN, but excited for his new opportunity with Viacom and delighted to have an executive of Melody’s quality to replace him in this important role.”