wTVision has been asked to collaborate with the biggest football club in the world. Real Madrid FC, put in the company’s hands, the graphics rebranding of its TV channel, Real Madrid TV.
It is with pride that wTVision is taking part in this unique project. “With a new Santiago Bernabeu stadium on the way and the channel migration to HD definition, we knew the on-air graphics rebranding had to result in an impactful creative work. Real Madrid has a magnificent brand legacy and strong positioning, with great awareness of its fans. The brand values needed to be shifted to the new visual identity, without disrupting the historical elements. At the same time, it was essential to create a bond to the new technological and modern age the club is facing. We explored the idea of capturing the smoothly curved metallic lines of the new Santiago Bernabeu Stadium as an inspiration and conceptual basis for the new branding. We are very pleased with the final look and feel”, commented Mario Silva, wTVision’s creative director.
The complete branding included not only the channel branding but also the seven most important programmes of the channel resulting in exhaustive creative work: logo redesign, creation of promotional videos, generic videos, backgrounds, all the on-air graphics, among others. “Hoy Jugamos’ and “Informativos’ are the first two dedicated programmes already on-air with the new branding. The graphics were built to be highly dynamic, as they give the client the autonomy to edit and update content on graphics according to their daily needs (even the pre-produced graphics).
With over 200 broadcast graphic concepts created since its inception, wTVision has a solid understanding of broadcast graphics design and brand identity creation, providing creative services for sports competitions, entertainment events, election programs, channel branding, and much more.
In 2014, Real Madrid brand was in the top three of the most valuable football brands in the world, according to The Brand Finance Football 50 study, an annual study conducted by leading brand evaluation and strategy consultancy Brand Finance.
