Whilst uncertainty exists as to whether workflow has fallen below the historical average, the local post-production facility market is not in its best shape, believes Steve Harris of Blade Works.
“It’s clear that the average amount invested in jobs has reduced fairly significantly,’ claims Harris. “The market has also been affected by a number of international commercials from the big brands being localised, by adding South African content into commercials produced overseas.
“In addition it remains difficult for South African facilities to attract international post-production work. The cost of foreign directors, producers and agencies remaining in South Africa after the shoot far exceeds any savings in facilities. This situation is exacerbated by the increase in local travel and hotel costs, and the fact that South African production costs are not as competitive as they once were.’
Lately, countries such as Argentina, Australia and the Czech Republic appear to be more cost effective for international clients. Also, the use of video streaming for approvals and viewing has not been as widely accepted as one may like to believe.
“I think it may be a misnomer to believe that the so-called smaller boutiques are increasing in numbers,’ Harris continues. “It’s probably more accurate to say that the face of the industry is changing, as are the services traditionally provided by the various component sectors of the industry.
“The sustainability of the huge post-production facility model in the guise that we know it today is unlikely. Changes demanded by the world’s economic situation will force facilities to provide higher production value at ever reducing costs.’
By Andy Stead
Screen Africa magazine – May 2012
