The Avengers smash SA box office records


Marvel’s The Avengers came in at No.1 at the South African box office over the extended long weekend, earning R15.2m gross box office between Thursday 26 April and Tuesday 1 May. The movie also boasts the biggest three-day weekend (Friday to Sunday) in South Africa of all time – bringing in a gross box office of R8.5m in the three day period.

The film also set a number of additional records, including the biggest Friday (27 April) and the biggest Sunday (29 April) in local box office history.

South African’s were not the only ones celebrating the assembling of some of Marvel Comics most iconic comic characters. The international box office totalled a massive $178.4m on the weekend and saw The Avengers open at No.1 in all 39 countries released so far, with many countries also seeing their biggest opening weekends of all time, including Mexico, Brazil, Argentina, Ecuador, Peru, Central America, Bolivia, Hong Kong, Taiwan, Malaysia, New Zealand and The Philippines.

Marvel’s The Avengers is the eagerly anticipated first Avengers film, bringing together some of Marvel’s most loved superhero characters in the biggest superhero movie in history. Directed by Joss Whedon, the film stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgard and Samuel L. Jackson, from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon, Marvel’s The Avengers is based on the ever-popular Marvel comic book series “The Avengers,’ first published in 1963 and a comics institution ever since.

Marvel’s The Avengers is currently in cinemas nationwide and is presented by Marvel Studios in association with Paramount Pictures. The film is being produced by Marvel Studios’ President Kevin Feige and executive produced by Alan Fine, Stan Lee, Jon Favreau, Louis D’Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham.


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