The Loerie Awards 2006 Finalists Announced

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The Creative Circle July Awards


Herewith the results of the judging of The Creative Circle July 2006 entries.


Newspaper

1. WWF SA a€” Campaign “Rare Sighting 1/2/3” – Ogilvy
2. Bayer Healthcare/Dynajets “Cricket” a€” Lowe Bull (Jhb)
3. Cool Apple Buddies/Apple Mac a€” Campaign “Dolly/New Born/Cigarettes/Cat/
Spike” a€” JWT (Jhb)

Magazine

1. Unilver/Axe a€” Get a Girlfriend a€” Campaign “Scout/Frog/Jump/Lego/
Arcade” a€” Lowe Bull (Jhb)
2. 3M/Post-It “Video” a€” Grey Worldwide SA
2. 3M/Post-It “Porn Mags” a€” Grey Worldwide SA
3. 3M/Post-It “Rash” a€” Grey Worldwide SA

Outdoor

1 Simba/Ghost Pops a€” Campaign “Staircase/Bedroom/Orphanage” a€” Net#Work BBDO
2. Volkswagen SA “Airport Arrivals” – Ogilvy
3. Salvation Army/Donations “Nutritional Information” a€” The Jupiter Drawing Room
(South Africa)/Lobedu Leo Burnett – Collaboration


TV/Cinema

1.Unilver/Sunlight “Stretch” a€” Lowe Bull (Jhb)
2 Simba/Ghost Pops a€” Campaign “Hands/Breath/Little Girl” a€” Net#Work BBDO
3. Stanlib/Wealth Management “Choices” a€” TBWA Hunt Lascaris (Jhb)


Radio


1. Uthingo/Lotto “Traffic” a€” FCB JHB
2. Exclusive Books/Career Change Handbook a€” Campaign “Auctioneer/Phone Lady/
Newsreader” a€” Ogilvy
2. Associated Magazine/Cosmo “Sexy Men” – Ogilvy
3. Uthingo/Lotto “Numbers” a€” FCB JHB


The judging panel for July 2006 comprised of :

Mike SchalitNet#Work BBDO
Adam WittertFCB
Justin WanlissLobedu Leo Burnett
Shelley SmullenKingJames
Vanessa GibsonOgilvy
Spike KuneneBlack River FC
Matthew BrinkLowe Bull
Lapeace KakazaTBWA Hunt Lascaris
Paul StrappiniJWT
Bruce AndersonGrey Worldwide SA


COMMENTS MIKE SCHALIT – CHAIRPERSON


SAD OF MONTH a€” JULY


Oh dear, post Loeries. Bitter, twisted , whipped a€” so lets keep the scores down ok? No problem, except the sweet stuff still managed to take that taste out of our mouths.


Naais. Without exception the winners were all clearly ahead of the 2nds and 3rds, except in cases where campaigns muddied things up somewhat. But then again we like campaigns a€˜cos they show depth and we are deep thinkers we are.


Indeed, look at all the category winners: creativity applied to real brands that are successful out there – WWF, Axe, Simba, Sunlight and Lotto; with Axe the standout on the Richter score scale. “Lchaim” to the winners, roll on da seaside .


INFORMATION


NEWSPAPER
Agency: Ogilvy
Client:WWF – SA
Product:World Wildlife Fund for Nature
Title:Campaign a€”Rare sighting 1/2/3
CD:Gordon Ray
AD:Prabashan Pather
CW:Catherine Conradie
Photog:N/A


MAGAZINE

Agency:Lowe Bull JHB
Client:Unilever
Product:Axe
Title:Scout/Frog Jump/Lego/Arcade
CD:Gareth Lessing/Rob McLennan
AD:Adam Livesey
CW:Matthew Brink
Prod Co.:Beith
Photog:Clive Stewart


OUTDOOR

Agency:Net#Work BBDO
Client:Simba
Product:Ghost Pops
Title:Staircase/Bedroom/Orphanage”
CD:Julian Watt
AD:Jonathan Santana
CW:Brad Reilly
Produc. Co Beith
Photog:Stock


TELIVISION

Agency:Lowe Bull JHB
Client:Unilever
Product:Sunlight
Title:Stretch
CD:Gareth Lessing
AD:Miguel Nunes/Andre Vrdoljak
CW:Stephanie van Niekerk
Prod Co:Fresh Water Films
Director:Slim Grippa
Editor:Marcelle Mouton
Audio Eng: Alun Richards


RADIO

Agency:FCB JHB
Client:Uthingo
Product:Lotto
Title:Traffic
CD:Adam Wittert
CW:Molefi Thulo/Kush Chetty
Prod Co:Sonovision
Audio Eng:Hamish McArthur
Voice:Sibusiso Sitole/Tony Ndoro

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