Some of the biggest international names in the industry will be presenting seminars at the upcoming (18 – 24 June, Cannes, France). On 19 June, the ROI agency ZenithOptimedia will cast its expert eye over some of the recent successes and failures in the industry, to explain that measuring ROI is not only possible, but essential to communications planning.
The following day, Verizon & Draft’s seminar by Jerri DeVard (Verizon’s SVP, Marketing & Brand Management) and Laurence Boschetto (President and COO of Draft’s global operations) will offer real world advice to clients and agencies on how to stimulate each other to reach new creative heights.
MediaCom Vienna will present its global research project on ambient media on 22 June. Speakers are Creative Director and Media Strategist Daniela Krautsack and DOP Thomas Aust.
The subject of how today’s marketers are employing branded entertainment, moving to a new phase in its evolution as a true marketing discipline for the age of consumer control, will come under the spotlight on 23 June. Six panellist from AdAge will present Madison & Vine: The Crucial Crossroads. The session will be moderated by Associate Publisher Scott Donaton.
Featured workshops at Cannes Lions include: Neuro-Insight – The Brain Connection Workshop – how great advertising does not work its magic through logic, reason and words, but through emotion; and Hertz Radio – Radio for Art Director – an acclaimed creative workshop which Tony Hertz has conducted in 21 countries, and has evolved from his 30 years as both a highly awarded radio specialist and an international agency creative director.
To find out more on the Cannes Lions seminars and workshops and to register, visit www.canneslions.com.