Members of the Creative Circle judged the Ad of the Year from the winners of the Creative Circle Monthly Awards, on 7 March 2006 at The Fashion TV Cafe. A total of 12 months’ work was judged, i.e. from January 2005 to December 2005.
Sixteen judges participated in choosing the winner for the five media categories. The awards were presented the same evening to the winning agencies by the Creative Circle Chairman, Alistair King.
MAGAZINE
- Pendoring Advertising Awards “Lost In Translation”
Agency: Lobedu Leo Burnett
Creative Director: Vanessa Pearson, Art Director: Alan Lewus/Sanche Frolich
Copy Writer: Stefanus Nel, Production Co: Rand Data,
Photographer: Michael Myersfeld
NEWSPAPER
- World Association Newspaper/World Press Freedom Day
“The Napalm Girl of Trangbang”
Agency: TBWA Hunt Lascaris
Creative Director: Camella Herberstein, Copy Writer: Darren Borrino/Nadja Lossgot/Nicholas van Renen; Art Director: Darren Borrino/Nadia Lossgot/
Nicholas van Renen; Production Co: Rob Frew; Photographer: Ben Cornford
OUTDOOR
- Simba/Ghost Pops “Ghost Trolly”
Agency: Net#Work BBDO
Creative Director: John Davenport/Phil Ireland/Julian Watt ;
Copywriter: Asheen Naidu, Art Director: Marion Bryan
Production Co: Bruce Flynt Productions
FILM
- SABC/Audience Services – Campaign “Education Maths”
Agency: TBWA Hunt Lascaris
Creative Director: Theo Ferreira; Art Director: Lapeace Kakaza;
Copywriter: Festus Masekwameng
Production Co: Terraplane, Director: Trevor Clarence, Editor; Saki; Audio Eng: Bongane Fassie
RADIO
- Coca Cola/Twist-Campaign “Althea/Rooibank/Buttercup/Pieter Kruger”
Agency: Lobedu Leo Burnett
Creative Director: Vanessa Pearson;
Copywriter: Stefanus Nel
Production Co: Frequency; Audio Engineer: Dave Harris; Audio Design;
Dave Harris, Voice Artiste: Eden le Roux/Fezile Mpela/Zane Willow
The panel of judges comprised of the following :
Alistair KingKingJames
Ogilvy Gerry Human
JWT Rob McLennan
FCB JohannesburgBrett Morris
The Jupiter Drawing Room Mick Blore
Net#Work BBDO Julian Watt
Lubedo Leo BurnettVanessa Pearson
TBWA Hunt Lascaris Theo Ferreira
GridNathan Reddy
TwistWingwing Mdlulwa
Herdbuoys McCann Erickson Sandile Mkhasibe
Berry Bush BBDOIvan Johnson
Mike BarnwellGrey Advertising
Roger Paulse Singh & Sons
Phil IrelandIreland-Davenport
Porky HeferLowe Bull
CREATIVE CIRCLE AD OF YEAR 2005
COMMENTS BY CHAIRPERSON – ALISTAIR KING
The judging methodology used this year was the same as last year. The 16 judges were asked to put their proverbials on the line, so to speak, by choosing one, and only one winner per category. The results were tallied, and in instances where there was a tie, judges re-voted on the pieces of work that were neck and neck. This happened in two of the categories.
I’m told that all five winners of Ad of the Year had all previously won their respective Ad of the Months, so it seems the cream does always rise.
In the TV category, it was great to see (probably) one of the lowest budget commercials ever win convincingly. The SABC “Education Maths” featuring Brendan Jack never seems to tire and never fails to evoke a guttural laugh from a panel.
In what can only be termed a bleak year for radio, the Coca Cola/Twist campaign won easily receiving nearly every vote from the panel.
Outdoor was a particularly hard category to judge. The panel found themselves having to judge great posters against great ambient ideas against great classic outdoor billboards. In the end, the novelty factor of Simba Ghost Pops won the day, beating Doom posters in the re-vote.
In what must be the first instance of an Afrikaans campaign ever winning Ad of the Year, The Pendoring Campaign pipped VW Golf and The Design Indaba in a re-vote for the magazine laurels.
And finally, serious subject matter in the form of World Press Freedom Day, appropriately won in the newspaper category.
Overall, it’s great to see a South African flavour permeating the work. Even the winners tend to suggest that work celebrating our cultural foibles is being rewarded.
To all the winners, Congratulations. And thank you once again to our sponsors SAfm. Over and out. Onwards and upwards.
