Data is the ‘oil of consumer marketing’
When a global brand behemoth focuses on an agile marketing strategy to unlock the value in its consumer data for its own insights and...
Who #RunTheStreets? PUMA!
PUMA’s We #RunTheStreets campaign kicked off six years ago, says Catherine Shanley from international digital agency LOOP. She has been leading the PUMA account...
The Loeries 2017 Official Rankings are released
The Loeries has released its seventh annual Official Rankings which provide a comprehensive
overview of the annual performance...
SA short film selected as Vimeo Staff Pick
Buitenkant (The Outside), a South African short film by William Nicholson, racked up
over 100k views in 48 hours after being selected as a Vimeo Staff Pick this week...
Home-grown video wins hearts of South Africans everywhere
A truly South African story of deep and lasting friendship - that cuts across time, space and
difference...
Innovative B-BBEE and skills development initiative brings fresh perspectives to the SA advertising and creative...
It has been said that the human soul weighs 21 grams. By collaboratively harnessing and leveraging its inherent power, the creative impact is immeasurable...
Women in advertising
In a highly transformative and evolving industry, the South African advertising landscape is not as representative as one would expect...
Women in advertising chair a transformation and upliftment affair
Simone Bosman has gone full circle, from her days of working as a PA for a production house, to partnering with film and ad industry female powerhouses...
Aquafresh and Mafikizolo collaborate on new music video
Unconventional pairing can work when done through a "fresh' approach, as seen in this collaboration of Mafikizolo and Aquafresh...
How brands should deal with becoming targets of fake news
One of the major marketing communications trends for 2016/2017 is that consumers expect brands
today to take a stand on important issues...
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