Home Authors Posts by Grass Valley Press

Grass Valley Press

Grass Valley Press
18 POSTS 0 JOBS
Grass Valley is a trusted partner completely focused on empowering customers to create, control and connect content wherever, however and whenever it is consumed.

Grass Valley spotlights innovation at NAB Show 2020

At what will be the first major public appearance following the announcement of Black Dragon Capital’s intent to acquire Grass Valley, at NAB Show 2020 Grass Valley will show why it is the business transformation partner for the world’s most innovative broadcasters and media organisations. NAB Show will see Grass Valley continue to pioneer the industry’s transition to IP and drive workflow simplicity that enables customers to create perfection, control with ease and connect everyone.

On a booth set to be packed with innovation and application use cases, Grass Valley will unveil solutions that harness IP and cloud computing to deliver game-changing developments and lead the industry’s charge towards a software-based future. New cloud-native solutions will be introduced to the market that drive greater flexibility and efficiency in live production environments, alongside a raft of virtualised systems that leverage commodity hardware.

Tim Shoulders, Grass Valley’s president, commented: “We are especially excited about this year’s NAB Show and for the opportunity to show how Grass Valley is strongly placed to accelerate the pace of industry transformation. At our new booth location in Central Hall we will deliver on years of innovation and focus on driving an all-IP future with key initiatives that allow our customers to improve flexibility and efficiency by migrating to software as a service (SaaS) platforms. At the same time, we’ll continue to demonstrate the levels of reliability and high performance in our hardware solutions that customers have come to expect of the Grass Valley brand.”

Visitors to the Grass Valley booth will get a closer look at the most comprehensive high performance live production capabilities available on the market. A host of new solutions will be launched at the show:

  • GV STRATUS One Pro, shown for the first time at NAB Show 2020, is an all-in-one media asset management, ingest, playout, storage and editing solution that delivers more powerful server functionality, additional plug-ins and hi-res editing clients to meet the demands of high-end broadcast applications.
  • GV Orbit – the company’s keystone piece of its end-to-end IP workflow – will make its NAB Show debut. This solution simplifies IP network deployment, putting system-wide control and simplified device discovery at users’ fingertips.
  • GV Pace, a production automation control environment that delivers tablet-based automation-assisted control for unscripted live production with improved viewer engagement, will also be on booth #C1707.

Grass Valley will also show a complete end-to-end HDR production chain for robust live remote production workflows that enable the production of more quality content than ever, efficiently and with reduced travel, emissions and power concerns.

The company will bring interactivity to its new booth with a Live Stage area, which will feature customer testimonials, as well as technology presentations by a host of Grass Valley experts. Grass Valley is a Silver sponsor of NAB Show’s eSports experience taking place in the North Hall, throughout the show, and the company is also Gold Sponsor of the 2020 Devoncroft Executive Summit which will feature Tim Shoulders as a speaker. Several additional Grass Valley experts will also be presenting during the show:

  • “The #GALSNGEAR NABSHOW LIVE!” panel featuring Claudia Souza, Grass Valley’s director of global business development advanced technology at NAB Show Conference on Tuesday, 21 April.
  • “Is Tech Transforming Story?” featuring Larissa Goerner, Grass Valley’s director of advanced live solutions at NAB Show Conference on Tuesday, 21 April.
  • “Next Steps of Broadcast Camera Integration into Full IP Infrastructures” delivered by Klaus Weber, Grass Valley’s principal camera solutions and technology at BEIT Conference on Wednesday, 22 April.

Newsroom automation in 2020: Do more with less

SCREEN AFRICA EXCLUSIVE:

Written by Jon Reddick, Technical Product Manager, Grass Valley

Broadcasters and content producers are operating in a fast shifting mediascape. Consumer viewing habits are becoming more fragmented, while growth in the popularity of online video services continues to bring new competition.

In fact, according to Statista, 64 percent of internet users in South Africa consume online videos, and, over-the-top TV and video revenues in Sub-Saharan Africa are expected to explode from just 37 million U.S. dollars in 2016 to around 467 million by 2021.

Part of this change in viewing habits is seeing consumers increasingly demand access to news content in a range of formats – from social media channels such as Facebook and Twitter through to streaming live news on over-the-top services. Media organisations have never been under greater pressure to deliver compelling news stories to the viewer anytime, and anywhere. It is critical for media organisations to invest in newsroom technology that enables them to do this cost-effectively and to the highest quality standards.

In a world where viewers are able to access news in almost real-time, news production teams are faced with the challenge of managing unscripted or breaking news effectively.  Newsroom automation allows individuals or small teams the ability to execute productions that previously would’ve required dozens of operators at as many workstations, thereby cutting the cost and numbers of manpower needed. Automation is literally the ability to do more with less, and to be able to do it more reliably. It is therefore crucial for broadcasters and content owners to work with vendors that understand this and know how to harnesses technologies to make automation a viable reality.

The Grass Valley impact

One of the biggest issues facing broadcasters when it comes to automating news production is complexity. Setting up a new production workflow can be complicated. At Grass Valley, our mission is to overcome the complexity and to enable broadcasters to make these transitions with ease. We are continually evolving our automation solutions; from the Emmy Award-winning Ignite to the new streamlined GV Pace, all created to scale as needed, from full Media Object Portal MOS integration to simple and direct device control.

GV Pace, launched in September 2019, is Grass Valley’s automation-assisted manual control system for fast-paced, dynamic, live unscripted production. It gives users a rich, off-the-cuff automation tool that is accessible in a web browser, freeing users from the traditional blockers of PCs and machines in the control room, which provides them with better control of their on-air experience.

As viewers expect the latest up-to-date news, newsroom automation will become even more critical to delivering news fast and to a high standard. Grass Valley’s Ignite Konnect is a platform of automated production control (APC) solutions. It is the central point of management for control room devices and the link between the control room and the newsroom. As a result, staff can be reassigned to the field to better serve communities through additional newsgathering, support 24-hour multicast channels and deliver real-time cut-ins

It is clear that vendors need to further adapt their solutions to meet changing business models. Forming real partnerships with customers, and understanding their needs and challenges is the only way to keep up with the shifting media landscape and ensure success for both Grass Valley and our clients.

Grass Valley’s solutions and the features they offer are very rich and mature, but the core focus to ensure customers can meet consumer demand is by offering tools on new platforms, and also through new commercial models, allowing customers to pay for the solutions they need in the way which best suits their business. As our solutions evolve, Grass Valley will continue to be able to offer systems that scale dynamically and are paid for based on consumption or rental models, rather than traditional capital expenditure. 

The 2020 landscape

Today’s newsrooms are being called upon to generate more content for more distribution streams than ever before; everything from primary outlets and sub-channels to web and mobile, social media content generation and more. The challenge that broadcasters and other content owners face is to stay ahead of these evolving consumer habits by creating content that meets the many different types of viewers.

As consumer viewing habits become more disjointed, news broadcasters have to address a wider range of digital platforms in addition to its traditional linear services. This need to meet consumer demand for more stories anytime, anywhere, on any device is often expected with no change in resourcing, making it even more crucial for newsrooms to invest in optimal tools and technology. As newsroom tools transition to web-based control platforms, newsroom users, especially in the field, can access production tools from any device in a web browser making them more agile and more able to deliver breaking news faster.

Grass Valley is represented by Protea Technology Group in South Africa.

Black Dragon Capital signs agreement to acquire Grass Valley

Black Dragon Capital has completed an agreement with Belden Inc. in which it will acquire Grass Valley, a leading supplier of broadcast and media solutions for the production and distribution of high quality content worldwide. The deal, which will be finalised during Q1 2020, will transfer full control of all Grass Valley assets to Black Dragon, which plans to leverage Grass Valley’s intellectual property and talent to drive innovation and lead the industry’s migration to a software-based future.

There are no immediate changes planned to Grass Valley’s operational management structure and Tim Shoulders will continue in his role as president.

Black Dragon’s founder and CEO, Louis Hernandez, Jr. commented, “We see tremendous opportunity for transformation in the media technology market and believe that Grass Valley is in an ideal situation to lead the market through these changes. Under Belden’s leadership, the Grass Valley solutions portfolio has expanded and the business has developed a discipline that puts them in the upper quartile of the market in profitability. Black Dragon’s experience leading companies through digital transitions will allow Grass Valley to accelerate the next step in its evolution, bringing more innovative products to market faster.”

In his time as CEO of Avid, Hernandez spearheaded the ground-breaking strategy to transition the company’s core product offerings to solutions that enabled smooth and simple content sharing and distribution workflows. Black Dragon, noting that today’s broadcast landscape is in need of a similar shift, sees Grass Valley as a platform to accelerate the industry’s move toward its digital future, increasing investment in technologies and systems that enable new software-based services and pay-as-you-go business models.

Black Dragon, unlike some private equity firms, takes an advisory approach to the companies in which it invests, and delivers a series of proprietary tools, such as The Black Dragon Playbook™, a set of guidelines to create sustainable, market-leading companies. Additionally, the firm has an extensive roster of advisors with a combined century-plus of experience in engineering, content creation, business management and technology leadership in the media space.

“Grass Valley has led the market in the transition from SDI to IP and has been diligently pivoting our product lines to cloud-based and SaaS solutions,” said Tim Shoulders, Grass Valley’s president. “Black Dragon brings the expertise and vision that will allow us to accelerate this transition to the benefit of our customers who are looking for more robust and flexible models for content production and delivery. We’re excited to bring our customers along with us on this journey.”

Grass Valley customers who are invested in current product lines will experience a seamless transition. Grass Valley maintains full control of the supply chain and operational systems, which enables on-going support without disruption.

IP workflows and a future roadmap of the industry

SCREEN AFRICA EXCLUSIVE:

Written by Larissa Goerner, director of Advanced Live Solutions, Grass Valley

Consumer habits are changing the world of video, with high picture quality and captivating, immersive viewing now expected as standard. This is especially the case when it comes to live sports content. To satisfy the demands of content-hungry consumers, broadcasters and content producers must simultaneously produce and deliver live coverage across linear, online and social media platforms and to multiple regions. When looking ahead to technology trends in 2020, giving audiences an experience that is the next best thing to being there, or even better, will remain a key driver.

IP Transition Set to Continue

In today’s fast-moving mediascape, operators, broadcasters and content owners must deploy equipment and workflows that are flexible, scalable, reconfigurable and future-ready; IP answers these requirements.

IP infrastructures and workflows deliver the scalability and agility needed to support higher resolutions (UHD or UHD HDR); they are more responsive than SDI environments and can also handle simultaneous multi-platform delivery and social media integration. This, in turn, opens up new and innovative ways of working that are essential to future-ready, successful media businesses.

Although IP is not an inexpensive near-term alternative and requires significant investment, the long-term payoff that comes from improved flexibility and workflow efficiency will continue to make this investment worthwhile for a growing number of customers.

2019 saw major Outside Broadcast (OB) companies like Mobile Television Group (MTVG) and NEP deploy native IP equipment and glass-to-glass open standards-based infrastructures for new trucks. This OB pick up of IP equipment can be seen globally and across all regions, with ALAMIYA, one of the leading media and advertising companies in the Kingdom of Saudi Arabia, also selecting Grass Valley’s IP solutions to support a major upgrade of its entire fleet of OB vans. This partnership with Grass Valley allows ALAMIYA to deliver 4K UHD productions of large sporting and live events, future-proofing its end-to-end live production infrastructure.

The industry is also looking beyond a simple IP I/O approach, and we are beginning to see moves toward internal IP, or what’s known as full raster, processing. As a frontrunner in driving the industry transition to IP, this is a priority for Grass Valley. If a workflow is to be truly IP, reducing the number of times that a signal has to be converted optimises the efficiency of the workflow.

Distributed Production; a Smarter and Faster Way of Working

The industry’s transition to open standards-based IP is advancing the move to remote/at-home workflows, which bring the majority of live event production infrastructure back to a centralised or home studio.

As broadcasters and production teams balance tightening budgets with consumer demand for first-class live event coverage, finding ways to extend to lower tiers and produce content cost-effectively is a priority. At-home or remote production workflows allow production teams to work smarter and with greater agility and flexibility, while reducing costs up to 30%.

As well as the obvious time and cost savings that come from sending a smaller amount of equipment and staff on location, remote production models allow the same crew to support more live events in a day. Centralising production also allows broadcasters and production companies to loop-in the best operators and editors to keep production values consistently high.

During 2020, remote production will continue to evolve as solutions are developed that enable greater distribution of resources. Today, it’s not unusual to have a small production crew at a venue while an additional team is at a fixed location, receiving signals and producing the live programme.

The next logical step is what Grass Valley is calling distributed remote production, in which a greater number of locations and more flexible workflows can be utilised thanks to high bandwidth connectivity. Not only will a technical director be able to work multiple live events, taking place in different countries, in a single day, but on-air talent will be able to cover multiple games without having to travel. This is the evolution we expect and it’s not too far down the road.

Distributed production will also take sustainable workflows to a new level, and also deliver improved well-being to production staff by cutting out travel, long periods on the road and time spent away from home as well as leveraging workflow consistency which I proven to enable better productions. The average soccer or rugby game or a week-long ski championship will also operate with a much smaller carbon footprint thanks to this model.

Leading the Way

In 2020, we’ll continue to provide Grass Valley customers with the highest quality production solutions on the market while adding efficiency to their workflows. As a company, we have also made a commitment to collaboration as a strategic priority.

This approach provides unique advantages to our partners and to us – but more importantly, to our customers. By partnering with other vendors through the Grass Valley Technology Alliance (GVTA) to create certified interoperable solutions that complement our already broad solutions offering, we make it easier for customers to work with us.

We expect more initiatives in the next 12 months as we continue to demonstrate leadership through collaboration.

Grass Valley cements leadership through collaboration as the industry transitions to a software-defined future

At IBC 2019, Grass Valley will renew its deep commitment to providing leadership to the industry, leveraging its long history of strength and stability to drive innovations through collaboration. Visitors to the Grass Valley booth will see a number of new product launches and enhancements, along with live demonstrations of its applications-based solutions. In addition, Grass Valley will highlight collaborations with industry partners that deliver benefits to both the industry and its customers through the GV Technology Alliance (GVTA). With a raft of customer announcements and product launches planned, Grass Valley will also cement its position as an industry front-runner across areas such as IP workflows and remote / at-home production. 

“Grass Valley is the industry leader in helping customers leverage IP and 4K UHD solutions as they increase their capability to deliver captivating content on any device. Greater workflow flexibility and efficiency is now more critical for broadcasters and production companies than ever before and we have responded by reducing reliance on proprietary hardware and delivering advanced software platforms that are easily and quickly deployed,” says Tim Shoulders, president of Grass Valley. “Advancements like this are made possible by the deep relationships we have with our customers as we work closely together to ensure the right solutions are being developed to solve the right problems.”

One such relationship results in an exciting live OB demonstration on the Grass Valley stand. GV and NEP UK are joining forces to demonstrate NEP’s Ceres truck, the benchmark all-IP OB truck in which the core IP processing is handled by Grass Valley solutions. Show attendees will learn how Ceres leverages Grass Valley’s open IP systems to deliver the high levels of scalability and flexibility that are critical to today’s live production environments.

Making its IBC debut, the GV Technology Alliance (GVTA) is a new programme in which technology and solutions providers partner with Grass Valley to create integrated solutions that extend the Grass Valley portfolio. An area of the Grass Valley booth will be dedicated to several GVTA partners showing a wide range of systems and solutions that result from integrations with Grass Valley workflow components. The GVTA showcase will underline how the programme delivers improved purchasing confidence and selection; a simplified procurement process; and reduced deployment risk for customers.

“We believe we’re in an ideal situation to provide the leadership our industry needs right now,” Shoulders continued. “We’ve emerged from our years of inorganic growth activity in a position of strength and our primary focus is on innovating for, and with, our customers and partners to bring the future forward.”

The full details of these announcements will be revealed at Grass Valley’s press conference on Thursday, September 12 at the Hotel Novotel, Amsterdam RAI.

Inaugural Rise Awards announces shortlist

Rise, the award-winning advocate group for gender diversity within the broadcast manufacturing and services sector, has revealed the shortlist for its first ever Rise Awards.

The judges saw a stellar selection of global nominations from women in a variety of roles across the industry in several categories including: Business, Engineer, Marketer/PR, Rising Star, Sales, Technical Operations, and Woman of the Year.

Rise founder, Sadie Groom, said: “We received so many amazing nominations for talented women across the broadcast and media industry that is was hard to narrow them down to the final shortlist. We’re thankful for everyone who submitted an entry on the inspiring women in their workplaces and extend a big congratulations to all those shortlisted.”

Rise director, Carrie Wootten, added: “Our judging panels which included men and women from across the global broadcast industry had a hard job deciding on the shortlist and winners due to the caliber of entries which is a testament to the female talent we have in our sectors. We’re looking forward to celebrating their achievements at the awards ceremony during IBC2019.”

The shortlist for the 2019 Rise Awards, in association with Avid, is as follows:

Business (sponsored by Adobe)

  • Marina Kalkanis, CEO and Co-Founder, M2A Media
  • Monique Ellis, Chief Operations Officer, Massive
  • Natascha Cadle, Creative Director and Co-Founder, ENVY

Engineer (sponsored by Clear-Com)

  • Carys Hughes, Design Engineer, Sky UK
  • Gemma Ebbs, Systems Development Lead, BT Media and Broadcast
  • Stefania Popescu, Systems Engineer, Sky UK

Marketer/PR

  • Allison Duval, Group Marketing Manager, Procam Projects
  • Felicity Webster, Marketing Manager, BT Media and Broadcast
  • Lucy Speed, Marketing & Communication Manager, Middle East & Africa, Discovery

Rising Star (sponsored by Avid Customer Association)

  • Lauren Ward, R&D Engineer, BBC R&D
  • Rhianna Steele, Media Manager, IMG Media
  • Shannon Albrink, Junior Editor, Therapy Studios

Sales (sponsored by disguise)

  • Charlotte Latham, Sales and Operations Manager, CueScript
  • Laura Kirkland, Sales Director, EMEA Strategic Accounts, Grass Valley
  • Nicki Fisher, Sales Director, EMEA, Clear-Com

Technical Operations (sponsored by Sundog Media Tools)

  • Emma Johnson, Head of MCR, West Digital Post Production
  • Julie Ritson, Picture Correspondent, BBC News
  • Lorraine Panman, Portfolio Project Manager, Massive

The winners, including the Woman of the Year, (sponsored by Grass Valley), will be announced at IBC2019 in Amsterdam on 14 September.

The awards ceremony is sponsored by IBC2019 and the drinks reception will be sponsored by Ross Video. Details on entry to the event will be published shortly.

For more information about Rise and the Awards, please visit here:

https://risewib.com/awards-shortlist/

Grass Valley and CenturyLink demonstrate remote production capabilities over 100G high-speed link

Grass Valley has validated its position as a frontrunner in the industry transition to IP with another breakthrough in remote IP video production. The company joined forces with technology company CenturyLink to successfully run an ultra-high bandwidth test directly from cameras at the Hard Rock Stadium in Miami Gardens, Florida to a remote production location in Tulsa, Oklahoma. Using CenturyLink’s 100 Gbps high-speed Vyvx network and Grass Valley’s DirectIP feature, the test demonstrates that uncompressed multi-camera signals can be delivered to and controlled from a remote production facility, eliminating the need for large production crews and complex outside broadcast (OB) set-ups on location.

During the test, multiple Grass Valley LDX 86N cameras were deployed in Miami running at high-speed  – 10 Gbps each – demonstrating a robust IP workflow between cameras, switchers and XCU Universe XF base stations, even with high bandwidth usage. Using Grass Valley’s unique DirectIP configuration, uncompressed signals were transmitted via CenturyLink’s 100 Gbps Vyvx network to base stations and operational control panels (OCPs) located in a remote production facility in Tulsa.

“With Grass Valley’s DirectIP, we have demonstrated how our Vyvx network can enable broadcasters in the US and select global locations to achieve the advantages of remote production to produce large scale live events,” said Bill Wohnoutka, vice president internet and content delivery services, CenturyLink. “CenturyLink is known for its expansive global network and we continue to make significant investments to scale our Vyvx network to enable production workflow transformation across the majority of professional and select college sports venues in the U.S, along with some of most widely used international venues.”

The DirectIP configuration on the Grass Valley cameras delivers a robust and reliable way to handle signal distribution at higher bandwidths. It is easy to set up and maintain via a centralized control room to ensure the highest performance levels. DirectIP allows the remote site to integrate seamlessly with the production, regardless of the distance.

“Recent projects, such as the 2019 FIS Alpine World Ski Championships, have cemented the role of IP-based remote/at-home production as a field-proven way to meet the growing demand for captivating viewing experiences,” said Mark Hilton, vice president of live production, Grass Valley. “As the only camera manufacturer that delivers all-IP communication between a camera head and its base station, we enable our customers to push the boundaries of what is possible, allowing them to focus on high impact tasks that create truly compelling viewing experiences without the need for unwieldy infrastructures and workflows. We are very proud to have joined forces with CenturyLink to bring this model to customers in the US, giving them the ability to eliminate the need for compression equipment or trucks at the live venue.”

CenturyLink and Grass Valley will be undertaking additional tests in the coming months. These will further demonstrate that even the largest productions can be supported with a remote/at-home model, delivering valuable cost savings and cutting down set-up times.

Grass Valley strengthens remote production expertise with new appointment

Grass Valley, a Belden Brand, has strengthened its remote production strategy, a key growth area for the company, with the appointment of Larissa Goerner as director of advanced live solutions. Based in Breda, Goerner will leverage her past experience of working with a number of major broadcast vendors to further cement Grass Valley as the industry frontrunner in remote/at-home production.

Prior to her appointment at Grass Valley, Goerner was part of the CTO team and strategic product manager with media solutions provider Net Insight. She has held several broadcast vendor roles in R&D, marketing, product management and business development, and has regularly contributed to and spoken at a multitude of industry events. As a freelancer she built up an impressive first-hand knowledge base in live production, including experience in premium events such as the Olympics. Additionally, Goerner has been an active member of the Board of Directors of Alliance for IP Media Solutions (AIMS), and holds MBA and EE degrees from the University of Applied Sciences, Munich.

Goerner will join Mark Hilton, vice president of live production products, Grass Valley, as a senior member of the team. Hilton commented: “We are extremely pleased to welcome Larissa on board. She is a well-known expert in our business and her addition to the Grass Valley team is a real win for us and our customers. Her extensive experience in the industry will bring valuable insight to the ongoing development of our products and solutions.”

Grass Valley delivers ultimate editing functionality with latest version of EDIUS

Grass Valley, a Belden Brand, recently launched the newest version of EDIUS, its versatile and fast nonlinear editing software. With consumer demand for more content on a greater number of devices, broadcasters are under increased pressure to reach ever-widening audiences on tighter budgets. This is why the need for efficient, flexible workflows that are both scalable and future-proof is critical; EDIUS 9.4 fulfills these needs by providing users with faster functionality and more creative features.

The latest update includes:

  • Updated ProRes support: EDIUS now supports ProRes export from timeline, together with support for ProRes RAW decoding. ProRes export also supports smart rendering that means quick turnaround for ProRes native editing workflows.
  • New Closed Caption (scc/mcc) file import/export/burn: Closed caption files can now be imported to the timeline separately, applied to the project, and together with the CEA-708/608 caption data can be also exported as scc/mcc files, or burned in to the video as open captions.
  • Simple HDR/SDR conversion: New settings in the Primary Color Correction filter now allows easier conversion between HDR/SDR, with automatic gain and tone mapping applied to files for improving image quality.
  • Improved Multicam workflow: With the updated workflow in 9.4, users can easily select multi angle files and quickly switch to multicam mode.

Katsushi Takeuchi, Vice President & General Manager of Editing Systems, Grass Valley said: “EDIUS is the editor of choice for major broadcast stations around the world, for its fast edit turnarounds and support for latest video formats. EDIUS has accumulated more than a decade of development work, with its optimised video processing engine and original video codecs. It has also kept up with the latest PC technology including support for the latest CPUs and graphics capabilities improving speed and add support for new functionalities.”

EDIUS 9 users benefit from the EDIUS 9.4 update free of charge as part of the regular product enhancement programme; released on May 8 2019.

 

The Weather Channel forecasts an IP and 4K future with Grass Valley cameras

The Weather Channel has selected Grass Valley, a Belden Brand, to upgrade its full roster of studio cameras with IP and 4K UHD solutions. The broadcaster will deploy 18 Grass Valley LDX 86NSeries cameras along with the newly launched Creative Grading control panel.

“Migrating to both IP and 4K UHD is at the forefront of our strategy, and any camera investment we make now has to be future proofed to support our plans. While great pictures are important, an advanced feature set and seamless integration with our IP and SDSDI routing system are crucial factors. Grass Valley was able to meet all of our criteria, making it the obvious choice for this project,” said Michael Smereski, vice president of broadcast engineering at The Weather Channel.

The LDX 86camera was selected following rigorous side-by-side testing of all the major camera vendors. The testing underlined Grass Valley’s ability to handle complex technical integration and deliver advanced control capabilities while capturing stunning images.

“The new Creative Grading control system is something we are very excited about; it allows us to integrate a minimal amount of camera control into the control rooms so small adjustments can be easily made during periods when the studio is not fully staffed,” Smereski continued. “Additionally, the Grass Valley cameras provide native Mo-Sys support, which is central to the immersive reality (IR) and augmented reality (AR) elements that we have within our programming.”

“The Weather Channel is a longstanding Grass Valley customer and we are proud that our solutions have been chosen by them once again,” said Jan-Pieter van Welsem, vice president sales, Americas, Grass Valley. “This deployment allows them to leverage our clear upgrade path to IP and 4K UHD as they meet viewers’ demands for new service formats and higher resolution content.”

- Advertisement -
- Advertisement -
- Advertisement -

Pin It on Pinterest