The fast growing free-to-air channel e.tv Ghana recently celebrated its first birthday and seized the opportunity to reflect on the successes of its debut year on air.
The Accra-based private operator, a joint venture between Ghana’s Global Media Alliance (GMA) and Sabido Holdings of South Africa, the proprietors of e.tv, went live on 15 October 2009.
“We feel that we have just begun, that we are still growing; and we can’t say we have arrived. It’s like being a parent, when when your child turns one and starts walking, you see the changes as they come along, and you are very happy but you also anticipate more change,” states John Osei-Tutu Agyeman, e.tv Ghana station manager.
He adds that highlights include the introduction of local content programmes, the systematic search for excellence and also seeing the growth of talent at the station regular staff that have been transformed into competent producers, anchors and directors.
