Vodacom has announced its commitment as a main sponsor of the Pendoring awards for excellence in Afrikaans advertising. The other two sponsors that have come on board as sponsors are Sanlam, an old friend of the awards, and Swartland Wine Cellar.
Apart from a substantial financial sponsorship, Vodacom will also present a prize to the value of R3 000 to each of the category winners.
André Beyers, Vodacom’s executive manager: brand and advertising, motivates the sponsorship as follows:
“Culture and language are synonymous. The form part of your development, individuality, behavioural patterns, perceptions and dreams. The development of long-term support of each language, and specifically Afrikaans, is of cardinal importance to future generations.
“Vodacom’s sponsorship of Pendoring reconfirms our investment in Afrikaans as a language and a culture a€” also to advance original and innovative use of language in the advertising world. The pride and pleasure of using Afrikaans as a mother tongue is close to our heart. This is one of the reasons why Vodacom supports Afrikaans advertising to the value of millions of Rands in general.
Martie de Lange, sponsorship manager of Sanlam, says: “Sanlam gladly supports the Pendoring advertising competition. In our experience, the consumer enjoys to be spoken to in his own language. And, if the advertisings happens to be creative, humorous and spot on, the more so.
Hetta Saunderson, domestic marketing manager of Swartland, agrees: “The Afrikaans market is very important to us, and arts and culture form an equally integral part of our marketing strategy.
