Your Future Is Not Mine, a global Adidas Originals short film directed by South African director Terence Neale, won a Gold Film Craft for Original Music at Cannes Lions, thanks to vocalist Daisy Hamel-Buffa and Squeak E Clean Productions.
Your Future Is Not Mine won the only Gold in the Original Music category, while Neale was the only South African director whose work was awarded in the Craft categories.
This follows Your Future Is Not Mine’s double-win at The Association of Independent Commercials Producers (AICP) Awards, where it again took home Best Original Music, as well as the prize for Best Agency Art Direction for Johannes Leonardo.
Neale directed the short through RSA Films, who represent him in the UK and USA. Neale and his producers Dagny Warmerdam and Rozanne Rocha-Gray weren’t the only South Africans involved though; Johannes Leonardo’s chief creative officer Jan Jacobs and creative directors Wesley Phelan and Matthew Edwards all hail from SA.
The campaign, which has over 6 million views on YouTube, challenges the dominant perception of the future being dystopian by inspiring a new generation to rather create their own.
