Tedial showcases MAM and media IT solutions at NAB


MAM technology solutions specialist Tedial is to feature Tedial Evolution, an enhanced version of its Media IT platform, at NAB 2015. Tedial Evolution significantly extends MAM functionality with advanced search/indexing tools, new services to surf/explore archives, and improved integration between archive and workflows engines to reinforce a collaborative environment.

“Since 2001, Tedial’s MAM and media IT solutions have helped broadcasters and media companies worldwide improve efficiency, enhance productivity and optimise creativity,’ explains Jay Batista, Tedial general manager, US operations. “We are proud to introduce Tedial Evolution at NAB, the next generation MAM that takes media management to a whole new level. Evolution provides a business platform that marries logistics planning and media preparation into a complete supply chain, enabling customers to grow their businesses even as the business of media consumption evolves at an unprecedented speed.’

Tedial Evolution offers a completely new user experience designed to speed both manual and automated workflows. Built on the Tarsys MAM platform, the new HTML5 User interface keeps frequently used tools on the screen for improved performance. True multi-screen (Smartphone, Tablet, etc.) and multi-platform (IOS, Android, Windows, etc.) operations allow users to manage tasks, validate media or monitor workflows status from mobile devices.

The Tarsys search/indexing engine has been extended to organise/search collections and other object related entities, to indexing very large databases via shared indexes, and to automatically tag descriptive metadata based on scoring of texts using stop words.

Harnessing the power of a true Object Relational Database, a new set of tools provides a service to manage group entities, a multi-level classification schema (collections, albums, series, projects, rights, delivery packages, etc.) based on dynamic, changing relations. Employing the power of a real Object Relational Database, entities are logged as assets, which can now be a repository for all shared information. Assets are categorised as members of multiple entities, according to the user needs.

All information related to an asset can be explored from the Mediaset view including Metadata, media files, attached documents, logical versions, processing or delivery orders. Moreover, related assets (physical versions, promos, parts) and entities can be explored from the original master asset wherever they are located or associated. And as part of Tedial’s evolution to support DAM operations, full audio support is now available in the basic Tarsys MAM. Tedial Evolution offers tight integration with rights management systems to ensure media is rights aware.

Business Process Management services have been extended to reinforce collaboration, allowing several users to work with the same asset. New collaborative processes can be defined using an extended library of foundation workflows and activities.


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