Avere enables smooth content delivery for UK broadcasters


Avere Systems, a provider of enterprise storage for the hybrid cloud, is the driving force behind the transcoding, editing and quality-control of content provision supplied by Deluxe Media Acton, formerly ITFC, for broadcasting companies in the United Kingdom.

Deluxe uses Avere FXT Edge filers to ensure that content for major broadcasters meets compliance regulations for consistent quality and loudness standards.

The Deluxe team works demanding schedules to deliver on comprehensive service level agreements (SLAs). Its reputation for successfully meeting its commitments has led to growth and increased demand for the company’s services. In 2013, Deluxe agreed to provide a major broadcaster with five times its normal weekly content. The company looked to Avere to provide the storage system to handle the increased load with high-speed access, performance and agility.

Gez Quinn, head of Technical Services at Deluxe Media Acton, said, “Clients depend on us to deliver some 700 hours of broadcast material every week. Our IT infrastructure must be fluid enough to absorb the varied input from content providers and sufficiently powerful to handle the heavy workloads of transcoding, editing and quality-control.’

The Avere FXT Series cluster provides high-speed I/O to a transcode farm and non-linear editing (NLE) workstations used for content preparation, subtitling and audio description services.


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