Ster-Kinekor upgrades Sandton City cinema with Cine Prestige


The Ster-Kinekor cinema at Sandton City has been upgraded with the cinema chain’s premium cinema experience: Cine Prestige. This marks the company’s fifth investment in the format following the success of installations at The Zone and Cradlestone Mall in Johannesburg, Grove Mall in Pretoria East and Gateway in Durban.

Doug Place, Marketing Executive of Ster-Kinekor Theatres says, “We are very proud of this development at our Sandton site, as we continue to bring the very best in cinema entertainment to our audiences across the country. We are committed to giving movie-lovers great moments with every movie experience, and our investment into new sites and upgraded formats, such as here at Sandton, provide further evidence of our determination to deliver on this promise.’

While all the cinemas at Sandton are equipped with the latest in digital projector technology which offers movie-goers crystal clear images and quality surround sound speaker systems, five of the cinemas are able to screen films in 3D and, due to popular demand, the complex now hosts a Cine Prestige cinema, which is also 3D capable.

Fitted with 52 automated recliner chairs, each with a built-in snack tray and a refrigerated cup-holder, Cine Prestige exemplifies film-viewing heaven and pure luxury.

Place adds, “The upgrades to the seats in our new Sandton cinema, including the automated reclining facility and a refrigerated cup-holder, ensure a smooth, sleek and ultra-comfortable cinema experience. This is the perfect date-night venue. Adding to the experience is an exclusive VIP lounge where delicious platters of food can be ordered and enjoyed inside the cinema, and where queuing is a thing of the past.’

Smart phone users can download the Ster-Kinekor App on their Nokia, Samsung Android, iPhone or Blackberry to access what’s new, which films are releasing when, and to make a booking.

Visit the Ster-Kinekor website for more information.


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