In what is considered to be record time, Ster-Kinekor Theatres has completed the digital conversion of all its sites around South Africa. Giving audiences the best possible movie viewing experience, the updated global cinema technology has been installed at Ster-Kinekor’s more than 400 cinema screens countrywide.
Fiaz Mahomed, CEO of Ster-Kinekor Theatres, says: “The digital roll-out across our sites is the single largest investment by our company as we continue in our efforts to innovate the cinema experience to ensure our customers enjoy “great moments at their greatest’. The process started in June this year, and we are delighted to announce that the conversion of our final South African cinema in Kimberley was completed this week.
“As far as we are aware, this is the fastest successful digital conversion process for any cinema chain of our size anywhere in the world. Furthermore, we managed to continue running our normal day-to-day operations across all our cinemas during the upgrade, with the minimum of disruption,’ states Mahomed.
The entire cinema viewing experience has undergone a profound change with the digital technology, considerably improving the picture quality and clarity of the image while the state-of-the-art surround sound has also been upgraded.
Explains Mahomed: “Our digital sound ranges from Dolby 5.1 all the way through to the ultimate Dolby Atmos experience. Our digital footprint also includes our new IMAX Experience® at Gateway in Durban, with its cutting-edge projection system that delivers crystal-clear images, coupled with IMAX®’s customised theatre design and powerful digital sound system.
“Upgrading the cinemas brings with it yet another plus for movie lovers – the screening of more major blockbuster titles from both the Hollywood and Bollywood studios, on the same date as their international release and at more cinema complexes.
