SA shoe ad steps back in time

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In a campaign by advertising agencies OgilvyAction and Geometry Global, adidas Originals launches a limited edition range of sneakers, Run Thru Time, with three short films featuring past sneaker styles from the eighties, nineties and noughties.

Produced by Ola! Films and directed by photographer and filmmaker Chris Saunders, the films feature a nostalgic portrayal of the ZXZ ADV, the ZX 5000 Response and the Adizeros Adios 2 designs.

By shooting in Cape Town, Johannesburg and Durban and using local music artists Gateway Drugs, The Frown and Sibot to compile the soundtracks, the campaign aims to resonate with South African audiences, bringing a fresh perspective to the inspired series from the past.

Watch the eighties video at 80’s Video, the nineties video at 90’s video and noughties video at 00’s video

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