Powering interactivity with social media


Orad Hi-Tec Systems Ltd., a leader in video and graphic solutions for the broadcast market, has announced the debut of its new Social Media Hub solution at IBC in Amsterdam later this week. Social Media Hub increases viewer engagement by enabling audiences to interact directly with the broadcast via popular social networks such as Facebook and Twitter.

With Social Media Hub, broadcasters can collect, filter and distribute user-generated social media content alongside programming. The new Social Media Hub solution integrates with existing systems and workflows, allowing staff to quickly step in and easily control and manage social media content. Social Media Hub also pushes Orad-generated content and graphics to social media.

“Without adding any complexity to the operation or increasing operational costs, broadcasters can increase their visibility by publishing broadcast-generated content to a wide variety of social networks, such as Twitter, Facebook, YouTube and more. Social Media Hub’s easy-to-use management tool enables the user to oversee everything that is happening,’ comments Avi Sharir, CEO and president of Orad.


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