Bharti Airtel (“Airtel”), a leading global telecommunications services provider with
operations in 20 countries across Africa and Asia has introduced the ONE AIRTEL
service which will further ease the burden of roaming costs while travelling. The
service will further enhance communication for travelers from Africa by enabling them
access data and SMS, in addition to the currently available voice roaming, at a flat
attractive rate while travelling within Africa and South Asia.
Commenting on the service, Andre Beyers, chief marketing officer for Airtel’s
operations in Africa, said: “Data usage has increased exponentially over the past few
years, alongside the growing number of smart phones. There are an increasing
number of excellent apps that can be used while on the go internationally. By
introducing a flat and attractive roaming rate for data and SMS use, Airtel will help
lower the communication cost for millions of frequent business and leisure travelers
across the countries that we operate in.’
Airtel customers will not need to register or buy new SIM cards, as they are
automatically enrolled in the ONE AIRTEL service. In addition to enjoying flat
roaming tariffs for data and SMS, they will also be treated as local consumers so pay
local rates whenever they travel to nations where Airtel operates in.
The service is available in Airtel’s operations across Africa in Burkina Faso, Chad,
Democratic Republic of the Congo, and Republic of the Congo, Gabon, Ghana, Kenya,
Malawi, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania,
Uganda and Zambia. In South Asia, Airtel is in India, Sri Lanka and Bangladesh.
