ComutaNet, which reaches over 20 million commuters on a weekly basis, is flighting live Africa Cup of Nations (AFCON) football matches in 12 taxi ranks across South Africa, in partnership with public service broadcaster SABC.
“We are incredibly excited to give commuter audiences an opportunity to be a part of the games, just as we did during the World Cup. Constantly striving to bring our commuters and clients more, ComutaNet is a proud supporter of local sport and the team spirit that it ignites amongst South Africans,’ says Garry Rogers, executive sales and marketing, ComutaNet.
The broadcast of live AFCON games is in line with ComutaNet’s aim to provide top content that is entertaining and informative to its audiences, as well as providing a highly effective platform for advertisers to reach LSMs 4 to 6.
Following a R15m upgrade, ComutaNet’s Rank TV is fully prepared to broadcast an event such as the AFCON Cup Games, which kicked off on 19 January. Not only are these games played live to the millions of commuters that Rank TV reaches, but ComutaNet has even extended its broadcast times for the games played later in the evenings. This means that commuters are able to watch their favourite matches at the most convenient times at “rank fan parks’.
The spirit of the AFCON games among audiences across South Africa combined with ComutaNet’s ability to broadcast the games at ranks around the country has created an informal fan park environment where soccer fans can gather. Not only can they witness the action live on a big screen, but they can be a part of a festive and proudly South African environment.
