The end of the world


Johannesburg-based animation and content production company FliC recently created a series of character animations for Wrigley’s chewing gum.

FliC’s Greg Meek explains: “Working with Marcus Moshapalo and Conan Green from DDB Johannesburg, we created a campaign highlighting the supposed end of the world on 21 December as predicted by the Mayan Calendar. By chewing their gum you could win a trip to one of three places across the globe to witness the world ending.’

According to Meek they had to recreate the international characters that Wrigley’s use in their commercials. “The team at FliC created a UFO, zombie and meteorite scenario into which we placed the characters.

“The short animations were fun to animate and the end result was happiness all around,’ notes Meek.

FliC has also created a series of animations for Ogilvy and their client, Castle. “We were asked to create a look and feel for their broadcast sponsorship of the national teams. We needed to create CG bottles that we could put into different situations. The challenge was to create realistic 3D with a graphic feel. We used a lot of fine detailing and water droplets on the glass to make the bottles look real.

“The look we created was fresh and the team had fun making the bottles play football and rugby,’ notes Meek.

At the time of going to print FliC was working on CG print campaigns with agencies FoxP2 in Cape Town and Ogilvy in Johannesburg. “We’re creating amazing CG and working with some of Johannesburg’s best photographers. Working on a single frame is refreshing, as it allows us the freedom to experiment and try new techniques.’

FliC has also worked on well-known South African brands such as FNB, Cell C, MTN, Powerball, Coke, Nando’s, Virgin Money and SuperSport. “We’re always keen to help creatives move their ideas forward and make some amazing work,’ concludes Meek.

By Linda Loubser

screen africa magazine – september 2012


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