Award-winning animation studio and production company Wicked Pixels experimented with various new 3D animation technologies on a project for the Design Indaba Conference in Cape Town earlier this year.
Director and Wicked Pixels founder Craig Wessels explains: “A really awesome project we were lucky to get to work on this year was a motion design commercial and title sequences for Design Indaba. The brief was basically to create something organic, intriguing and original,’ explains Wessels. “That it also had to be great design, was a given.’
The agency was the Jupiter Drawing Room in Cape Town.
Wessels notes that they worked on the project for about two months from beginning to end, and experimented until they “hit on something visually unique and interesting’.
He adds: “The challenge to this project was working under our creative director’s huge expectations, with little time and even less money, on something that had not been done before.’
The project was directed by Wessels and Gavin Coetzee and produced by Magda Roets. “The work was designed, animated, comped and graded by our awesome team of artists at Wicked Pixels, and the amazing Rob Brinkworth from Resonate did the audio,’ concludes Wessels.
