Big Brother Africa returns in May


Pay-TV broadcaster M-Net has kicked off the year with the announcement that the
seventh season of Big Brother Africa will hit DStv screens in May 2012.

TV commercials promoting the series’ return are already screening on M-Net, and
entry for the new season will open soon.

M-Net also announced that Coca-Cola will be returning as a series sponsor.

According to series executives, viewers can expect drama, action and
entertainment with twists and turns galore in the new season.

"This show is definitely a high demand property that draws and holds
audiences from start to finish," explains M-Net Africa managing director Biola
Alabi. "And while the basics are the same, every season is different from the
last. Re-invention is crucial so I am very pleased to confirm that this year we’re doing
something that has never been done before in the history of Big Brother Africa."

She continues: "Big Brother Africa remains relevant because it constantly
surprises audiences with everything from two houses, more housemates, unexpected
guests and new participating countries to unveiling two winners, an All Star reunion,
super star performers and the list goes on. So to be able to say that we’re doing
something that has never been done before in Big Brother Africa is wonderful. And we
really believe it’s what our audiences want to see next!"

Format owner and producer Endemol South Africa’s MD Sivan Pillay says,
"We look forward to surprising and entertaining Africa’s viewers with more
twists and turns that have seen this compelling format continue to succeed on the
continent as it has around the world. M-Net has established a highly engaging
continental audience for the Big Brother brand."

With more details of the new season to be revealed shortly, there is one secret
M-Net is opening up about already. "At the end of 91 days, while many
housemates will walk away with fame and the experience of a lifetime, there will be
only ONE winner. So this season, the winner takes all," says Alabi.

"And we’re announcing the new season very early so that people who are
interested in participating can start thinking about whether they want to take this
incredible journey. That decision is the first step on a road that may well lead right to
the Big Brother house!"

For more information on how and when to enter the new season of Big Brother
Africa, keep a close watch on M-Net, or check the website regularly for updates,
including the entry criteria and the prize money which is set to change again.

Big Brother Africa is produced for M-Net by Endemol South Africa and is seen,
live 24/7, in 47 African countries only on DStv.


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