Formed in 1994 with new studios constructed in 2004 off Kloof Street in Cape Town, Mama Dance ! focuses on creating and supplying music to the advertising, film and television sectors.
Depending on production budgets and deadlines, the company offers clients both production music libraries and original music composition.
“Mama Dance ! Music Library is the largest South African production music catalogue in the world,’ says Craig McGahey. “It includes over 1 700 tracks on 43 albums composed by over 40 talented South African composers and musicians.
“We recently went online under the new brand of Mama Dance ! Music for Africa, which now also includes international libraries that are specially selected for their relevance to the African market.’
2011 was a very exciting year for the company as the launch of the ground breaking website has vastly improved the way their clients access music libraries. The response has been phenomenal with new agencies, post-production facilities, editors and producers registering daily. Major dividends have also come through from the worldwide production music distribution deal with Sonoton.
Composers for Africa is a new Mama Dance ! brand that consolidates over 15 years of original music composition for South African and international clients. This agency represents over 20 African and international composers, specialising in genres as diverse as African Traditional and Electro Pop.
“We are very excited about the re-branding of our original composition agency to Composers for Africa,’ states McGahey, “and we are confident that our one-stop-shop service attitude will continue to be a big hit with agencies and production companies that prefer to deal with one reputable company rather than use various composers for each job. There also seems to be a big push into Africa and a lot of our latest composition work caters for this fast growing market.’
Recent clients that Mama Dance ! has composed for or who have used its production music include MTN, KFC, Sunlight, Savlon, Ceres, Cadbury, Old Mutual, Heineken, Sprite, Chevrolet and Debonairs, as well as lots of local and international TV programmes, film, corporate videos and web-based content producers.