Learn how to rebrand at Promax Africa


One of the key attractions at Promax Africa, which takes place on 28 October at Johannesburg’s Sandton Convention Centre, is international speaker Liz Dunning’s session on rebranding television channels.

Promax Africa is South Africa’s only event dedicated to on-air marketing, promotion and broadcast design.

Dunning, partner in branding agency Dunning Penney Jones, will take delegates on a journey through some of the most significant recent television re-brands (and channel launches) in 2010 / 2011. She will provide a unique insight into the brand story, work, budget and timeframe to each of these rebrands from around the world.

Dunning has spent the last 25 years championing great creative ideas at agencies like Landor, Michael Peters and Lambie-Nairn. She is well placed to present this session having accepted numerous Promax awards herself on behalf of Dunning Penney Jones, which she co-founded in 2003. Dunning is a regular speaker at TV conferences and is currently co-chair of Promax Europe.

A highly experienced strategic thinker, Dunning holds a BSc in Marketing, an MSc in Information Systems, and is an Advanced Management graduate from Harvard Business School.

As a dual US/UK citizen, she has lived and worked on both sides of the Atlantic. Her extensive broadcast experience includes major projects with BBC, Sky, ITV, Discovery, Sony, Disney, The History Channel, Deutsche Welle, BT, SF, Swisscom, Fastweb, UKTV and Zee Networks.

For more information about the Promax Africa Conference and Awards log on to www.promaxafrica.tv or email event director Vanessa Sheldick on vanessa@promaxasia.tv.


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