Avid’s big show


Avid and its South African channel partners are teaming up for Mediatech Africa to showcase the latest news from Avid and to give users the possibility to connect directly with Avid experts.

At booth E33, AVL Distribution will showcase VENUE. The live sound consoles deliver amazing sound quality, reliability, efficiency and ease of use. Meet the Avid Live Sound Specialist in person and get the latest news about VENUE SC48, Profile and D-Show. Furthermore, visitors can see the Pro Tools audio recording software and hardware. Pro Tools 9 is the world’s most popular, most advanced music and audio production platform with a completely re-architected, open version of Pro Tools software.

MIDI Music at booth C36 will showcase a series of Avid’s live performance and recording solutions for independent musicians looking to take their digital audio creations to the next level. The new tools include Torq 2.0 DJ software, the Eleven Rack guitar recording and effects processing system and the third generation of Mbox family. All these tools deliver innovative, professional features and flexible, open workflows so artists can create distinctive and compelling audio, in the studio or on stage. Walk-up stations include M-Audio Axiom keyboard controllers and many more.

At booth B19 Media IT will showcase Avid’s editing solution Avid Media Composer with Nitris DX and the integration with Sony cameras, ISIS 5000, Pro Tools and Pro Tools HD solutions among others. Avid’s Media Asset Management (MAM) Specialist will demonstrate Avid’s Interplay MAM, a complete portfolio of Enterprise Asset Management tools which enable customers to manage, quickly and efficiently, the entire life cycle of virtually any type of asset, integrate tightly with their business processes and implement tailored workflows to deliver cost and productivity benefits.


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