South African public broadcaster SABC has reaffirmed its role as media partner and Gold Sponsor for the annual PromaxBDA Africa Awards and Conference, which takes place at the Sandton Convention Centre in Johannesburg on 15 October.
PromaxBDA is a global organisation devoted to on-air promotion, marketing and design. Several PromaxBDA conference / awards events are held around the world every year.
The keynote session at PromaxBDA Africa will be presented by American industry guru, Lee Hunt, who will look at new best practices. Other American speakers include Eric S Anderson (designer of the title sequences for Dexter and Six Feet Under) and MK 12’s Timmy Fisher.
The SABC has issued a statement which reads: “It is the public broadcaster’s belief that creativity in all forms needs to be encouraged and nurtured hence our continuing involvement at this year’s PromaxBDA.
“Every Promax/ BDA annual conference brings together creative minds, exploring the future direction of our industry. Each occasion reflects the cultural identity of its location, showcasing the latest technology and developments that will impact on our work, and demonstrating the thinking that will guide us into the future.
“The PromaxBDA Awards are about awarding and acknowledging the creative genius behind self-promotion on television. This includes senior executives and producers in television, radio and digital media, as well as the designers who market, advertise and strengthen the identity of companies and their output.’
SABC will also support the event through its various platforms that include Radio and Television.
For more information about PromaxBDA Africa log on to www.promaxafrica.tv
