As part of its commitment to illustrating its cutting edge agenda, the Amsterdam-based trade exhibition IBC (10-14 September) is offering special screenings of two major movies in stereoscopic 3D. The viewings, which are open to all IBC visitors, demonstrate both the state of the art in digital movie creativity and the latest projection and sound reproduction capabilities.
At the 2009 IBC Awards Ceremony there was a special screening of an extended 16 minute excerpt from Avatar, prior to its release. This year sees the screening of Avatar (Special Edition), featuring a new cut of the movie which contains an additional eight minutes of content over the original release. Avatar (Special Edition) is to be shown on Monday 13 September at 18:30, courtesy of 20th Century Fox International and by kind permission of Lightstorm Entertainment.
When the original Toy Story was released in 1995 it was the first digital animation movie for a mass audience, and proved hugely popular. This year the third episode in the series has proved equally popular, not least for its sympathetic use of stereoscopic 3D. On Saturday 11 September, at 18:30 IBC will be screening Toy Story 3, courtesy of Buena Vista International and produced by The Walt Disney Company’s Pixar Animation Studios.
“IBC has always prided itself on putting the technology and business debates into context by showing the best content in the finest possible environment,’ explained Phil White, IBC Director of Technology and Events. “We invest in creating the IBC Big Screen as a venue for our conference sessions on digital cinema and 3D, and thanks to our supporters in the movie industry, we can also use it for screenings which illustrate what happens when creative film-makers and the latest technology come together.’
Both movies will be shown in the IBC Big Screen, with Toy Story 3, showing at 18:30 on Saturday 11 September and Avatar (Special Edition) showingat 18:30 on Monday 13 September.