Stakeholders in South Africa’s advertising, marketing media and research industries will have the opportunity to be informed by leading international experts in the field of Media Audience and Product/Brand Research at the 7th South African Advertising Research Foundation (SAARF), which runs from 3 to 5 March at the Kwa Maritane Game Lodge, North West Province.
The theme for this year’s symposium is Media Research Challenges – Where to in the Digital age: Perspectives from Different Countries.
Some of the latest international developments and trends will be highlighted. Speakers that have been invited to present are from the UK, France, the Netherlands, Belgium, Switzerland and the USA.
Subjects such as time shifted viewing as part of the television ratings, multi-media measurement, how audience measurement is evolving to face new needs in the media landscape and how modeling becomes more and more present in the media results, are just some of the interesting subjects that are on the cards.
A fascinating presentation by Richard Marks and Keld Nielsen will be “Report from the Digital Frontline” – What impact is digital having in two of the markets where it is most established (UK and US) and what are the implications for South Africa.