The fast food chain McDonald’s has entered into a promo partnership with Fox on James Cameron’s Avatar.
We’re engaging consumers around the world with one of the most unique digital experiences we’ve ever created, McDonald’s chief marketing officer Mary Dillon said.
In the US McDonald’s will give customers buying Big Macs info on accessing Avatar games on dedicated web sites and also use Twitter for a sweepstakes promo.
McDonald’s on Thursday detailed its promo partnership with Fox on James Cameron’s Avatar, including sneak peaks of a planned interactive Web site based on the sci-fi actioner’s fictional world of Pandora.
McDonald’s has taken my vision of Pandora from the big screen to the computer screen and beyond, Cameron said. ‘Avatar’ has been my dream for 14 years, and I am extremely happy with how McDonald’s is bringing it to life in their restaurants and online.
McDonald’s also is set to roll out in-store promotions in Latin America, Australia and Europe.
