To publicise his much hyped upcoming 3D sci-fi epic, Avatar, director James Cameron has developed an interactive trailer using Adobe AIR software that resides on the user’s desktop.
By clicking onto www.avatarmovie.com, the user will be confronted with all manner of interactive information about the film, including interactive “hot spots’ with new featurettes.
20Th Century Fox will continuously update the website and its media libraries. (Source: The Wrap)
