Somalian-born beauty Iman, arguably the first African model to enter the ranks of international supermodeldom, is partnering with pay-TV broadcaster M-Net for its new season of Face of Africa. Her company IMAN Cosmetics will join M-Net in the televised search for Africa’s next supermodel, which will be broadcast on DStv from 31 October.
In the M-Net’s Face of Africa promo that will be broadcast across the continent Iman says: "Now is the time for you, the next generation of beautiful, talented African women to make your mark on the modeling industry and the world. IMAN Cosmetics is proud to be associated with M-Net’s Face of Africa.”
Iman’s company will become the official make-up supplier of the newly launched 17 part series, which is set to culminate in a finale in Lagos, Nigeria in February 2010. The winner at that event, in addition to scooping a USD 50 000 cash prize from M-Net and a modeling contract from O Model Africa, will also receive another fairytale prize – a day in New York City with IMAN Cosmetics and the opportunity to start off and enhance her career with the guidance of one of the world’s most famous faces.
Commenting on the partnership with IMAN Cosmetics, M-Net Africa Director Biola Alabi says, “With her philanthropy, her inspiring vision and her continuing success, Iman represents an icon for African women, for what we can do, what we can offer and what we can be. I’m delighted that she, in her role as CEO of IMAN Cosmetics, has aligned her purpose with ours and will play a role in the new season of Face of Africa.”
A philanthropist and highly accomplished businesswoman, Iman began her career with a modeling assignment at Vogue in 1976 and has since graced the pages of the world’s most prestigious and glamorous publications including Harpers Bazaar, Elle and Vanity Fair, inspiring designers such as Yves St. Laurent, Versace, Calvin Klein and Donna Karan. She has also authored two books, the autobiographical I am Iman and The Color of Beauty: The Ultimate Beauty Guide for Skin of Color.
For more information, log on to www.mnetafrica.com.